Search Engine Optimization Tutorial

Top placement in search engines provide a more favorable return on investment compared to traditional forms of advertising such as, snail mail, radio commercials and television. Studies have indeed proved this conclusion.
Some Facts about SEO

• 84.8% of Internet users utilize search engines to find web sites.*GVU Users Survey
• 71% of all Internet
  
  
  surfers reach web sites through Search Engines.*Nielson Media
• Research has proven that 93% of global consumers use search engines to find and access websites. *Forrester Research
• 85% of qualified Internet traffic is driven through search engines, however 75% of search engines users never scroll past the 4th page of results *Georgia Institute of Technology: Seventh WWW User Survey
• 55% of all Internet sales result from buyers finding the sellers website through search engines.
• Search Engine Marketing was ranked as the #1 website promotional method used by e-Commerce sites. *ActivMedia Research
• 73% of global chief executives (CEOs, CIO's, etc.), say that they prefer to find out about new products online. *Research.net

Search engines are one of the primary ways that Internet users find web sites. That's why a web site with good search engine listings may see a dramatic increase in traffic. Everyone wants those good listings. Unfortunately, many web sites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work.
In particular, submitting to search engines is only part of the challenge of getting good search engine positioning. It's also important to prepare a web site through "search engine optimization". Search engine optimization means ensuring that your web pages are accessible to search engines and focused in ways that help improve the chances they will be found.