Search Engine Optimization Tutorial

Search Engine Optimization is also known as SEO. This is very useful process for the online promotion and online marketing. This is the process actually with which the website and website pages are seen in the search engines. This is not an easy process and it needs to be done by the technical people who have sound knowledge. In this it makes easy to access the website and the pages to the search engines. By following a few simple steps and SEO techniques, a marketer can get more reputation and online presence for his website. Search Engine Optimization helps to promote the business and the website on the online market. In the whole process the content plays a major role. As SEO process mainly depends on the keywords. Search engine picks the keywords and it relates to the index. Thus it is very necessary to use the proper keywords in the content. Also the content should be keyword rich but take care the keywords are not used too much. The keyword rich content can get easily accessed by the target audiences. The very first step for this is the research. You need to research the maximum used keywords which your potential customers are using to search the relevant content. Also take care the keywords used by you relates to your business very closely and it also goes in sync with the content. For example if your company deals with IT solutions then you should use the keywords which describes IT solutions and its related services. After keyword selection it comes to Meta tags. Select the Meta phrases very accurately as those are the main words which relates your site to the search engine index. This includes Meta title, Meta keywords, Meta tags and Meta description. The search engine will pick the Meta tags and it will show your content in the search engine result. Choose relevant keywords and Meta tags. Do not use excess Meta tags or Meta keywords or else it will show that your entire content as a spam. Meta description is a kind of a brief description of your website. Meta keywords includes all the keywords which are there used in the website page. All these things together make your website easy to accessible to your customers. You can make your presence felt more in the online market with the help of SEO and in turn that will increase your business.

Link building is the technique of making links in websites to lead them to your website. Link building to a website is a simple and effective tool for promoting a website. A user friendly site certainly has brighter chances of scoring a higher place in the search engine results as they align a site according to the page ranking. The links comprises of keywords of the website.

It is quite cost effective especially when you factor in the return on investment has to deliver. You can avail this service from any professional SEO company that is up to date with the latest trends and developments in the field of search engine optimization and knows fully well how to make use of this particular strategy.

However these websites or blog posts will be contextually related to the particular industry in which you operate. In order to execute the strategy it is required to write informative and relative content on your keyword topics. Following this you have to get your write ups posted on high authority websites and blogs.

One of the key elements of link building is the anchor text. This is the text which is hyperlinked and leads other people to come to your website from various sources. This anchor text actually plays a vital role in your website's rankings. This is because the anchor text is usually your most important keyword phrases. Optimizing the use of anchor text can reap you great results with search engines.

Search engines calculate keyword relevancy based on the percentage of related content found at either end of the link. If content is not related, it will not be considered important and you will lose page rank

or be totally ignored by Google's army of spiders.

SEO is an on-going task and there's so much to it that many people get hung up on the preparation without actually doing anything towards the promotion of their site. I've always believed that doing something is way more beneficial that doing nothing but it can still be difficult to work out what to do first, so here are some ideas.

You get the link value transferred from the page where you have your link, not from the homepage of the site where you are getting link form. If an inner page profile is not linked from the main index page or from any other category pages of the site, then technically that inner page is not linked to the site at all.

Although the posts are placed on blogs which already exists with high PR, it is possible that a website owner creates his own blog. Furthermore, he can even develop a network of blogs, where posts can be placed and provide high quality one-way links. So contextual link building is a positive way to produce links that are of high quality and of authority, which will affect your search engine ranking results.

Another benefit of developing content for other sites in order to build links for yours is related to search engine ranking. Most search engines, especially the highly popular ones rely on relevant inbound links to assess your rank for a particular keyword search. Let's assume you have a website about blogging.

Search engine optimization Backlinking is an advantageous technique to initiate web site visits, but you need to know that your website will not come to be well-liked overnight. Backlinking is just 1 piece of the complete rating algorithmic program for all of the search engines like Google but is one of the key influences in obtaining a website to rank considerably higher ensuring it remains this way into the future.

Search engines possess a quantity of elements into account when deciding rating, and, although Backlinking is 1 crucial element, high quality inward links attach weight towards the website popularity and research motor rating. Search engines like Google watch for related backlinks signaling to your web site, and they unquestionably have affection in abundance once they see these hyperlinks within genuine textual content. Thinking about that search engines like Google at the present moment cross check the content material of not just the link, but the physical websites the hyperlink is joining so they can make certain the webmaster is not attempting to acquire stronger Seo by conducting their website affairs akin to running a quantity of unconnected sites at the exact same time and linking them together, utilizing concealed hyperlinks, or utilizing automatically generated pages. If two websites are alike in content material and design, search engines like Google have an inclination to favour the site having higher inbound hyperlinks but once more higher calibre hyperlinks will dominate. Quality backlinks appeal not only to search engines but is really a pivotal influence in attracting the web users towards your web site.

Seo represents Search engine optimization, which are essentially the moves undertaken to position your site higher in the major search engines. Seo Packages additionally incorporate Article Submission, Research motor submission, Press Release Submission, online directories submission with which to provide you the best elements in the business. There are areas you are able to go on the Web to search for the best keywords, preferably those that have small opposition, in order to construct your search engine directed writing for your situation.

Write-up advertising is recognized as the white-hat road to produce these relevant, inward links. When successfully substantiated web sites use your content from an article marketing database, an involuntary hyperlink to your web website is incorporated. It isn't what your customers view but what the search engines "view" that locations the authority in Backlinking development. When write-up advertising, a fantastic tip is to arrange all your resources boxes into several varying categories to make sure that a various 'anchor text' (anchor textual content, is the viewable textual content inside the hyperlink) is used instead of the exact same repetitive textual content on every article.

Search engine optimization Backlinking is really an extremely essential and essential component of any successful website. Backlinks are necessary for Search engine optimization (Search engine optimization) thinking about that they assist in judging the acceptance and significance of the website founded on their backlinks to additional websites. Backlinks from websites work like votes, there are some basics that you want to consider when obtaining backlinks to your web site: Attempt and get hyperlinks from only top quality web sites which are within your marketplace niche The more authoritative the site the much better the link Use anchor textual content to assist strengthen the backlink when feasible Do your best to have one way hyperlinks to your website, hyperlink exchanging just shows the search engines that you simply believe your website is equal to the 1 that you simply are exchanging with and with so several sites around the Internet nowadays you need to be the authoritative site To view the complete definition of backlinking on Wikipedia just click on the image.

Nowadays the field of seo is becoming ambitious day by day and Backlinking is gaining favour as a critical Search engine optimization instrument. As a result, your write-up advertising objective would be to ensure that you can generate as many high calibre articles out on the Web as feasible with various anchor texts relating to the subject matter of the particular write-up guaranteeing that Search engine optimization Backlinking is used to it's full potential.

Article promotion is usually a part of the online marketing plan strategy. It brings a lot of constant traffic to the website for which a particular article is published. The more an article becomes older the more it becomes popular. Article submission services are gaining popularity nowadays. No one would be keen on describing the article submission as a tempting technique, since it is really a very tiresome and an intense monotonous work. However, one has to get it done nicely, if you would like the method to be unbeaten by means of expansion of the minds' eye.

While choosing an article submission services, you must be careful from hiring the wrong one. First of all, take some time to get to know the company that you are going to take into service. You have the right to importune for a directory of the sites where your articles will be submitted, and in return, they have to provide you with what you are requesting. This process is very important since there are a lot of article submission services in current internet marketplace which offers you a very good deal like the guarantee of handing over your articles to 1000+ article directories that do not really exist.

When contracting with an article service provider for submissions of your articles, make certain that this service company only commend your articles to the sites that Google indexed because most people make use of Google to rummage around or browse for something that they need to find or seek a response from their questions over the internet. To be sure if your article submission service provider does post articles that are index by Google, ask about their activities with other clients then you can check it out subsequently. In addition, hiring a reliable and responsible provider will not only save you time and money but you can also expect a nice result for your work. Before dealing always clear the article submission service provider that your articles should pass the copyscape test.

Vastly observed web sites do not recognize articles that are put forward by means of software.

Their requirements for acceptance of articles are:

Articles should be unique must bus copyscape test
It must be firstly written and never been submitted or issued at any other websites.

The articles should be progressively submitted manually one by one and not robotically through the use of software.

When understanding how Google indexes webpage’s is to think of the web as a large book and which has an impressive index which identifies where everything is located. When you query a search on Google, it checks their index of webpage’s they have compiled and determines the most relevant search results to be returned back to the user.
The three key processes in delivering search results to you are:

• Crawling: Does Google know about your site? Can we find it?
• Indexing: Can Google index your site?
• Serving: Does the site have good and useful content that is relevant to the user's search?

Crawling
Google use a process where automated software
known as Googlebot skewers the internet for new and recently updated paged to be added to their index.
Google use a vast set of computers to fetch (or “crawl”) billions of webpage’s. The program which performs this amazing job is known as Googlebot. Other terms it’s also known as are robot, bot or spider. Googlebot uses an algorithmic process: computer programs determine which sites to crawls, how often, and how many pages they fetch from each site.
Indexing
When Googlebot begins to the crawl the internet it starts with a list of URL’s from previous sessions, and augmented with Sitemap data provided by webmasters. When Googlebot lands on a page it takes the links from that page and adds them to its list of pages to crawl. New websites or updates to new ones are noted and updated on the Google index.
The good thing to note here is that you cannot pay Google to crawl a site more frequently and is not part of their revenue generating services.
Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, Google processes information included in key content tags and attributes, such as Title tags and ALT attributes. Googlebot can process many, but not all, content types. For example, we cannot process the content of some rich media files, dynamic pages or iframes.
Serving results
When you query a search on Google, it takes your query and matches to relevant pages within their index and then displays the results in the order Google feels most benefits your query. Relevancy is determined by over 200 factors, one of which is Pagerank. Pagerank is based on the importance if the incoming Links from other sites. Each link from another site your own contributes to how well your page will rank. But don’t think you can go out and get 1000’s of incoming links by automatically submitting to sites. Not links are equal in Googles eyes. Google is working hard to ensure that you the user are provided the best result for your search by identifying spam links and other practices that have a negative impact on search results. What this means in simple terms, if you have a site which provides information on pet care and products, then your page rank will increase when getting incoming links from websites with similar interests and content.
Before Google can index and rank your site well in search results, you need to ensure that Googlebot can crawl and index your site properly. Broken and dead links will have a negative impact on how your site ranks. It’s important to ensure that you use Google webamstertools to not only ensure your site can be crawled but to also ensure you comply with Googles guidelines and improve your sites ranking.
Caching your Site

One of the major advantaged I find with Google caching the content of your website is that if you ever mistakenly save over your index.html page on either your main website or one of it's subfolders your can retrieve that data without to much hassle through Googles Webmaster Tools.

1. Log into your Webmaster Tools Account.

2. Click on Statistics on the left hand side panel.

3. Click on Index Stats.

4. Then on
cache: The current cache of your site cache:yourdomain.com
From here it will show you a screen shot of the last time Googlebot crawled your webpage.

What you want to do from here is save that page.

1. Go to 'File' at the top right hand corner of  your browser.

2. Go down to 'Save As' and save it as index.html or index1 whatever you choose.

3. Use your FTP program to transfer it over to your Hosting Folder.

4. Using your Website Design Tool modify it from what Google has Cached then save back over your index.html file.

By this point you should your original Website which was lost should now be restored. At this point you may want to make a back up of it.

Most people refrain from using sub domains because they use a prefix name and don't "look" right. A lot of people are also under the impression that they are overlooked by the Search Engines.

Firstly, let me explain: there are two kinds of subdomains:

1. Second Tier subdomains: These are linked to, and link directly to, the main domain. 2. Orphan Subdomains: These have no links to or from the main domain.

With all of our hosting packages we offer unlimited subdomains to our clients. Yet - almost nobody uses them. I will try to point out using the advantages of both types in this article, giving one example of how to use each.

Second Tier Subdomains

You have a website. You spend alot of time building it, refining it, tweaking it into oblivion to get the search engine results you are looking for, yet you don't get visitors. We have all heard by now the advantages of having a blog for promoting your website. When I suggest this to my clients, the number one answer I get is "Then I have to pay for another hosting package..." No you don't. You put it on a subdomain. Example:

www.yoursite.com will be your main domain www.blog.yoursite.com will be where your blog resides.

Once you have your blog, adding a link to it on your menu takes a couple of seconds, and voila - your blog is up and running. This is the part where you feverishly start posting articles about your niche market, your product, or your service, and link to your website from each article. Blogs are amazing: Search Engines love them, and they generally get good PR very quickly. This means, by default, that if your blog outranks your site in terms of PR, every link to your main site from your blog is a QUALITY INBOUND LINK... You can further up the PR on your main site by deeplinking (linking to other pages on your site, not only the landing/home page) to your site.

Orphan Subdomains

After pointing out the advantage of a Second Tier subdomain
, you might be caught wondering what the use of an Orphan Subdomain is then.

Here's a little known fact: If a subdomain gets banned by a Search Engine, it does not affect the main domain. I'll repeat this: IT DOES NOT AFFECT THE MAIN DOMAIN. Important though: This rule ONLY applies to Orphan Subdomains, meaning there must be no link to, or from the main domain. So how do I use it then? Well, with this knowledge we can use the situation to our advantage. You can use a Orphan Subdomain to put up affiliate 'cashcows' or 'moneymaking' websites. Build a site, keyword spam it, and make a quick killing before taking it down and starting a new one. Whatever you do on this 'site' or subdomain will not affect your main domain, so go mad. You can also use it as a link farm, in terms of linking to other websites you might own. No one has to view the site, so it can be an ugly, confusing mess. As long as your keywords and on page SEO is fine, you can generate high quality inbound links to your other sites, pushing them in the SERPS. Putting up a blog with generated, keyword rich content is a good example of how to do this. Should the site/blog get banned for some reason while you are experimenting - no harm, no fowl.

Off-page optimization (off-page SEO) are strategies for search engine optimization that are done off the pages of a website to maximize its performance
in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. These include: Press Releases According to SEO Philipines consultants, SEO press releases can be considered as one of the fastest way for keywords to gain visibility on search engines. There are some instances that because of press releases, one can take over multiple spots on the first page of Google or Yahoo! using the optimized keywords. There are plenty of benefits of SEO press releases if one can do them correctly. Such benefits could include:

• Backlinks from credible news sites which increases the ranking of your website or blog for your keywords
• Visibility in search engines
• Ranking in Google News and Yahoo News for your keywords
• Tens of thousands of headline impressions across hundreds of blogs, websites, and news sites that run RSS headlines
• Potential media coverage
• Can help your new website escape from the “Google Sandbox” quickly

When you Click the ADD URL TO MSN link , You will be led to the Submit Page of MSN. Enter your url and click submit url.

Once you enter your URL and click you are taken to the confirmation page. As you have submitted the url ensure that you do the following, It will increase the possibility of your site getting listed.

Using your hotmail user name and password sign into your account at

Webmasters link provided at the bottom of your right hand side on the confirmation page if you do not have a hotmail account you can use your email account with yahoo or google or may sign up for a new hotmail account.

Once you log into your account you will be on add your site page.

Add your site by entering the url in the box and clicking on add a site button. Once you add your site you will be asked to verify the site .

A site which is verified is more likely to be included than a non verified site.

Upon clicking the add a site button you come across a page where you are asked to fill in the following details:

Website add:

Sitemap add:

Verification: ( 2 options provided) Choose the Look for a Meta tag I’ll add to the home page file.

Contact information:

After filling these details press submit button.

You are then taken to confirmation page giving you details that your site is added,copy the authentication code provided in the box below it looks something like this

 

 

and add it to your homepage click here to see the illustration on how it should look

After this you are now ready to Authenticate press the o.k button and you are done.

Having your website on the 1st page of the major search engines with widely searched keywords and phrases relating to your company's industry is the ultimate tool for exposure.   las vegas SEO company has put together a simple SEO step by step checklist guide for your SEO project.

Step 1. SEO OPTIMIZATION RESEARCH:
 

• Research of Clients Niche/Industry.  What better way to market your businesses services and products than to delve into your company industry and targeted audience.
  
  
  
• Research keyword-key phrase effectiveness by reviewing clients website including content, development, structure, as well as research comparison of clients competitors sites.
  
  
  
• From information gathered from the above,  compile effective keywords and phrases to target your websites industry nice and services. This is not a guessing game!  Research, Research, Research!  Using SEO industry standard keyword software, such as web positions, overture keyword suggestion tool and more, you can test the  overall impact of each key phrase used which will generate the highest results on the natural listings of search engines. Once specific niche keywords are established, hand coding begins. We have put some basic SEO and Website tools here our site for your use at our Las Vegas SEO website. Visit las vegas seo tools  for use of some basic tools to aid in your SEO project.