Search Engine Optimization Tutorial

Search Engine Optimization is also known as SEO. This is very useful process for the online promotion and online marketing. This is the process actually with which the website and website pages are seen in the search engines. This is not an easy process and it needs to be done by the technical people who have sound knowledge. In this it makes easy to access the website and the pages to the search engines. By following a few simple steps and SEO techniques, a marketer can get more reputation and online presence for his website. Search Engine Optimization helps to promote the business and the website on the online market. In the whole process the content plays a major role. As SEO process mainly depends on the keywords. Search engine picks the keywords and it relates to the index. Thus it is very necessary to use the proper keywords in the content. Also the content should be keyword rich but take care the keywords are not used too much. The keyword rich content can get easily accessed by the target audiences. The very first step for this is the research. You need to research the maximum used keywords which your potential customers are using to search the relevant content. Also take care the keywords used by you relates to your business very closely and it also goes in sync with the content. For example if your company deals with IT solutions then you should use the keywords which describes IT solutions and its related services. After keyword selection it comes to Meta tags. Select the Meta phrases very accurately as those are the main words which relates your site to the search engine index. This includes Meta title, Meta keywords, Meta tags and Meta description. The search engine will pick the Meta tags and it will show your content in the search engine result. Choose relevant keywords and Meta tags. Do not use excess Meta tags or Meta keywords or else it will show that your entire content as a spam. Meta description is a kind of a brief description of your website. Meta keywords includes all the keywords which are there used in the website page. All these things together make your website easy to accessible to your customers. You can make your presence felt more in the online market with the help of SEO and in turn that will increase your business.

To maintain your rankings, listing and fast indexing in search engines you need continues building of links every month. With our monthly manual directory submission services you can achieve this. This service is for customers who has already availed directory submission services may be from us or other submission company. Every month there is announcement of new directories and we track these announcements and make your site submission in these directories to keep getting one way links. Minimum submission will be 50 directories a month.

Directory Submissions will increase your site visibility on the major search engines, and in return that will increase your website traffic. It also builds backlinks to your website, and the more backlinks that you have generally the higher up you will be ranked in google for keywords relevant to your website. Directory submissions play a key role in link building.
Manual Directory Submission Outsourcing
All SEO's and Search Engine Optimization Companies can contact us directly for outsourcing their directory submissions and directory listings work to us. Since we are already doing work for many SEO Companies and know how such work can be handled efficiently for maximum client satisfaction. We even sign non disclosure agreements with our outsourcing partners. For any queries you can mail us at sales@itoutosurceonline.com
Why Bettersense for Directory Submission Service.?
Manual Directory Submission is cost effective way of building one way links from thematic category of high quality website directories which also improve page rank, internet visibility, branding and drive relevant traffic which convert into sale.

We offer manual directory submission service by our experts' directory submitter having a vast experience of directory editing, building links and SEO. All submissions are hand submitted to free, no reciprocal, quality Internet web directories.

Hand submitting to directories as per there submission guidelines is a time consuming and tedious work. Our Professional manual directory submitter is best choice to get listed in free search engine friendly directories at reasonable cost.

The goal of our directory submission services is to have the pages of your website included in the directory database with minimal editing by directory editors. Achieving this goal requires significant directory research and analysis which our directory editors and reviewers have as they are category editors of various directories like Zeal (LookSmart non-commercial), DMOZ (The Open Directory Project), JoeAnt, IndiaBook and others.

Additional Feature of Our Directory Submission Process
Various Link Anchor Text:- We will provide you these directory listing with various link anchor text related to your web site. Using only one anchor text is considered as being unnatural linkage manipulation. We develop keyword-rich titles and page descriptions for each of your listing.

Quick Listing:- Our submission experts manually do submission in the most relevant categories that apply to submitted content
. We know exactly what the editors are looking for and how to get your site listed quickly.

Relevant Directory :- There are thousands of directories out there but they all don't qualify for our directory submission program. We identify good quality relevant directories for you in which your site will be listed and these will have redeeming value for your website.
In addition to link popularity benefits, some of the other benefits of directory listings are :-
·    It's a fast and affordable way to get one-way links
·    You attract buyers in your industry
·    They generate traffic for your website
·    Good place to find promotional partners
Please contact us at sales@itoutsourceonline.com for all directory submission packages details and pricing along with your requirements.

Article promotion is usually a part of the online marketing plan strategy. It brings a lot of constant traffic to the website for which a particular article is published. The more an article becomes older the more it becomes popular. Article submission services are gaining popularity nowadays. No one would be keen on describing the article submission as a tempting technique, since it is really a very tiresome and an intense monotonous work. However, one has to get it done nicely, if you would like the method to be unbeaten by means of expansion of the minds' eye.

While choosing an article submission services, you must be careful from hiring the wrong one. First of all, take some time to get to know the company that you are going to take into service. You have the right to importune for a directory of the sites where your articles will be submitted, and in return, they have to provide you with what you are requesting. This process is very important since there are a lot of article submission services in current internet marketplace which offers you a very good deal like the guarantee of handing over your articles to 1000+ article directories that do not really exist.

When contracting with an article service provider for submissions of your articles, make certain that this service company only commend your articles to the sites that Google indexed because most people make use of Google to rummage around or browse for something that they need to find or seek a response from their questions over the internet. To be sure if your article submission service provider does post articles that are index by Google, ask about their activities with other clients then you can check it out subsequently. In addition, hiring a reliable and responsible provider will not only save you time and money but you can also expect a nice result for your work. Before dealing always clear the article submission service provider that your articles should pass the copyscape test.

Vastly observed web sites do not recognize articles that are put forward by means of software.

Their requirements for acceptance of articles are:

Articles should be unique must bus copyscape test
It must be firstly written and never been submitted or issued at any other websites.

The articles should be progressively submitted manually one by one and not robotically through the use of software.

Search engine optimization is something akin to an organized advertisement campaign. Advertisements are meant to attract public attention, while SEO is meant to improve the quality and volume of traffic into a website from any of the search engines like Yahoo, Google etc. When someone makes an Internet search by entering a keyword, be it image search, local search or vertical search, the search engine finds all the related sites and displays them in different pages. Usually, the sites listed at the top would attract more traffic than those tucked away in the following ones.
SEO is an Internet marketing strategy
, which involves editing the contents and HTML coding. This serves in two ways - firstly, it increases the significance of specific keywords and secondly, removes all hindrances faced by search engines while indexing your web site. In other words, this technique makes your Internet site search engine friendly.
Search Engine Optimization also involves website designing, content management systems, shopping carts and menus too in a way that attract Internet browsers through search engines. In the present situation, SEO plays a very important role in the success of your online business. This has resulted in many aggressive and unethical  tactics. However, search engine operators are aware of this and take preventive steps diligently. Too much aggressiveness can even result in your website getting banned from search operations.
Driving traffic into a website can be done by Internet advertisement campaigns too. But the advantage of SEO over such campaigns is that such ads may cost you money, time and energy again and again. For SEO operations, you need to employ the experts once and the results would continue to come automatically.
Usual optimization tactics are mostly tuned to cater to dominant search engines in order to bring maximum results. For example, Google, Yahoo etc are the worldwide leader in Internet search field. So most SEO techniques are directed to meet the requirements of these search engines only. It does not make sense to optimize your site in tune with an unknown search engine for the simple reason that users would use them only sparingly and the better known search engines would not pick up your links.
So it is very essential that web designers understand the vast opportunities of search engine optimization and incorporate such design parameters so as to make the site highly visible. The success of your online endeavor depends on it.

When understanding how Google indexes webpage’s is to think of the web as a large book and which has an impressive index which identifies where everything is located. When you query a search on Google, it checks their index of webpage’s they have compiled and determines the most relevant search results to be returned back to the user.
The three key processes in delivering search results to you are:

• Crawling: Does Google know about your site? Can we find it?
• Indexing: Can Google index your site?
• Serving: Does the site have good and useful content that is relevant to the user's search?

Crawling
Google use a process where automated software
known as Googlebot skewers the internet for new and recently updated paged to be added to their index.
Google use a vast set of computers to fetch (or “crawl”) billions of webpage’s. The program which performs this amazing job is known as Googlebot. Other terms it’s also known as are robot, bot or spider. Googlebot uses an algorithmic process: computer programs determine which sites to crawls, how often, and how many pages they fetch from each site.
Indexing
When Googlebot begins to the crawl the internet it starts with a list of URL’s from previous sessions, and augmented with Sitemap data provided by webmasters. When Googlebot lands on a page it takes the links from that page and adds them to its list of pages to crawl. New websites or updates to new ones are noted and updated on the Google index.
The good thing to note here is that you cannot pay Google to crawl a site more frequently and is not part of their revenue generating services.
Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, Google processes information included in key content tags and attributes, such as Title tags and ALT attributes. Googlebot can process many, but not all, content types. For example, we cannot process the content of some rich media files, dynamic pages or iframes.
Serving results
When you query a search on Google, it takes your query and matches to relevant pages within their index and then displays the results in the order Google feels most benefits your query. Relevancy is determined by over 200 factors, one of which is Pagerank. Pagerank is based on the importance if the incoming Links from other sites. Each link from another site your own contributes to how well your page will rank. But don’t think you can go out and get 1000’s of incoming links by automatically submitting to sites. Not links are equal in Googles eyes. Google is working hard to ensure that you the user are provided the best result for your search by identifying spam links and other practices that have a negative impact on search results. What this means in simple terms, if you have a site which provides information on pet care and products, then your page rank will increase when getting incoming links from websites with similar interests and content.
Before Google can index and rank your site well in search results, you need to ensure that Googlebot can crawl and index your site properly. Broken and dead links will have a negative impact on how your site ranks. It’s important to ensure that you use Google webamstertools to not only ensure your site can be crawled but to also ensure you comply with Googles guidelines and improve your sites ranking.
Caching your Site

One of the major advantaged I find with Google caching the content of your website is that if you ever mistakenly save over your index.html page on either your main website or one of it's subfolders your can retrieve that data without to much hassle through Googles Webmaster Tools.

1. Log into your Webmaster Tools Account.

2. Click on Statistics on the left hand side panel.

3. Click on Index Stats.

4. Then on
cache: The current cache of your site cache:yourdomain.com
From here it will show you a screen shot of the last time Googlebot crawled your webpage.

What you want to do from here is save that page.

1. Go to 'File' at the top right hand corner of  your browser.

2. Go down to 'Save As' and save it as index.html or index1 whatever you choose.

3. Use your FTP program to transfer it over to your Hosting Folder.

4. Using your Website Design Tool modify it from what Google has Cached then save back over your index.html file.

By this point you should your original Website which was lost should now be restored. At this point you may want to make a back up of it.

Most people refrain from using sub domains because they use a prefix name and don't "look" right. A lot of people are also under the impression that they are overlooked by the Search Engines.

Firstly, let me explain: there are two kinds of subdomains:

1. Second Tier subdomains: These are linked to, and link directly to, the main domain. 2. Orphan Subdomains: These have no links to or from the main domain.

With all of our hosting packages we offer unlimited subdomains to our clients. Yet - almost nobody uses them. I will try to point out using the advantages of both types in this article, giving one example of how to use each.

Second Tier Subdomains

You have a website. You spend alot of time building it, refining it, tweaking it into oblivion to get the search engine results you are looking for, yet you don't get visitors. We have all heard by now the advantages of having a blog for promoting your website. When I suggest this to my clients, the number one answer I get is "Then I have to pay for another hosting package..." No you don't. You put it on a subdomain. Example:

www.yoursite.com will be your main domain www.blog.yoursite.com will be where your blog resides.

Once you have your blog, adding a link to it on your menu takes a couple of seconds, and voila - your blog is up and running. This is the part where you feverishly start posting articles about your niche market, your product, or your service, and link to your website from each article. Blogs are amazing: Search Engines love them, and they generally get good PR very quickly. This means, by default, that if your blog outranks your site in terms of PR, every link to your main site from your blog is a QUALITY INBOUND LINK... You can further up the PR on your main site by deeplinking (linking to other pages on your site, not only the landing/home page) to your site.

Orphan Subdomains

After pointing out the advantage of a Second Tier subdomain
, you might be caught wondering what the use of an Orphan Subdomain is then.

Here's a little known fact: If a subdomain gets banned by a Search Engine, it does not affect the main domain. I'll repeat this: IT DOES NOT AFFECT THE MAIN DOMAIN. Important though: This rule ONLY applies to Orphan Subdomains, meaning there must be no link to, or from the main domain. So how do I use it then? Well, with this knowledge we can use the situation to our advantage. You can use a Orphan Subdomain to put up affiliate 'cashcows' or 'moneymaking' websites. Build a site, keyword spam it, and make a quick killing before taking it down and starting a new one. Whatever you do on this 'site' or subdomain will not affect your main domain, so go mad. You can also use it as a link farm, in terms of linking to other websites you might own. No one has to view the site, so it can be an ugly, confusing mess. As long as your keywords and on page SEO is fine, you can generate high quality inbound links to your other sites, pushing them in the SERPS. Putting up a blog with generated, keyword rich content is a good example of how to do this. Should the site/blog get banned for some reason while you are experimenting - no harm, no fowl.

Off-page optimization (off-page SEO) are strategies for search engine optimization that are done off the pages of a website to maximize its performance
in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. These include: Press Releases According to SEO Philipines consultants, SEO press releases can be considered as one of the fastest way for keywords to gain visibility on search engines. There are some instances that because of press releases, one can take over multiple spots on the first page of Google or Yahoo! using the optimized keywords. There are plenty of benefits of SEO press releases if one can do them correctly. Such benefits could include:

• Backlinks from credible news sites which increases the ranking of your website or blog for your keywords
• Visibility in search engines
• Ranking in Google News and Yahoo News for your keywords
• Tens of thousands of headline impressions across hundreds of blogs, websites, and news sites that run RSS headlines
• Potential media coverage
• Can help your new website escape from the “Google Sandbox” quickly