Search Engine Optimization Tutorial

Nowadays lot is talked about social media marketing. In every second article, press release, and blog on internet marketing you will came though term Social Media Marketing. Now question here is what social media marketing is, and how it’s in search engine optimization for a website?



What is Social Media Marketing?

Social media marketing means promoting your website, business through popular social media channels. Social media marketing is a very powerful marketing strategy and it not only brings quality links but also helpful in brand marketing and getting massive traffic to a website. Reason why I am posting information about “Power of social media marketing and SEO” is that while I was analyzing web stats for few of clients’ website for whom we have recently finished social bookmarking campaigns. Below is my observation:


- Number of visitors from social bookmarking websites were equal to number of visitors from search engines


- Websites like Stumbleupon, Digg and delicious were among top referrals.


- Social bookmarks created get indexed by search engines very quickly.


- Social bookmarks pages appear in SERPs (Search Engine Result Pages) in a short span of time whereas a website may take anywhere from three to six months to get in top ranks


- With time social bookmark pages get good PR value. Thus you get a link from authority website and content rich page with good PR value.


Importance of Social Media Marketing In SEO


Social media marketing is important for every type of business. If your website is selling products, services or even if it’s targeting adsense/ad publishing revenue social media marketing is an effective way for making you website profitable with time. Below are some benefits of social media marketing for your website:


- One way links: All of us know links are the key for getting top search rankings. It’s difficult fro a new website to gain links through traditional link exchange methods. Quality links from authority websites can be achieved though social bookmarking. If your article is posted at home page of Digg or delicious, then you can get hundreds of one way links within no time.


- Targeted traffic: Social media website get millions of visitors daily, who browse through there favorite categories to read articles on them. If your articles/bookmarks sound interesting then user starts following your bookmarks/website for more interesting information.v

Many people confuse these two terms and use them interchangeably but there is a difference between SEO and SEM. Search engine optimization (SEO) is a component of search engine marketing (SEM). It is the act of optimizing a website for organic or natural search engine listings. Search engine optimization is one of the most cost-effective functions of a search engine marketing campaign, but it is only one element of SEM.

Search engine marketing (SEM) is the act of marketing a website via search engines, whether by improving rank in organic or natural listings, paid or sponsored listings or a combination of both.

A comprehensive search engine marketing campaign includes the following functions:

• Search engine optimization
• Search engine and directory submission management
• Paid inclusion and trusted feed programs
• Pay-for-placement management (includes pay-per-click)
• Link popularity / reputation development
• ROI and performance monitoring and reporting

Now that you know the difference, here are some of the strengths and weaknesses of SEO and SEM.

SEO - PROS

• Organic listings are a trusted source of information, believed to be unbiased and indexed solely by the automated methods of an objective third-party
• Natural search traffic provides a steady stream of traffic over time
• Costs are frontloaded; once pages are optimized for organic search, low ongoing maintenance fees make it cost-efficient for marketers on a limited budget

SEO - CONS

• Organic results can be unfocused in their content and occasionally misconstrued through automation
• There’s little control over which terms your pages will be linked with or how well they get ranked
• Relatively low control over your listing copy - automated technology decides what’s displayed
• Organic listings have to be optimized well in advance of the intended pay-off and require great insight to production efforts down the road
• Engine requirements can be at odds with site design and architecture; it is often difficult to present information that is both accessible to search spiders and carefully designed to influence consumer behavior

For these reasons, it becomes important to actively monitor organic listings and brand rankings within. There is no substitute for a proper SEO program and the natural traffic it provides.

SEM - PROS

• Paid traffic comes with a measure of predictability, allowing marketers to forecast both volume and cost-efficiency for relevant metrics
• The free-market bidding system offers full access to a target audience and the opportunity to scale campaigns and pursue them aggressively, creating synergies with sales promotions
• Paid traffic can provide a boost to site volume when most needed
• Creative is completely customizable, to further the user’s search intent and strategically position a brand within that search engine dialogue
• Paid listings are manually generated, and constructed with more awareness to the environment and a consumer’s true intent
• Sponsored ads are known to drive more sales than ordinary search links, converting at higher rates

SEM - CONS

• Paid listings can get very expensive across competitive keywords, where market forces can quickly inflate cost-per-clicks (CPC)
• A certain portion of the customer base is wary of paid listings.

In conclusion, search engine optimization is simply a component of search engine marketing. They are both important for managing and improving your website. We hope this has cleared up any SEO and SEM confusion.

Search engine marketing is the easiest and most transparent way to help your online success,


reaching and increasing qualified traffic to your website. "Pay Per Click" advertisement has


proven to be one of the major aspects of online success in todays market.





Search Engine Marketing Benefits:





* Only subject or industry relevant Ads are shown when a search query has been made.


* You the advertiser only pay if someone clicks on your ad


* Sponsored or Pay Per Click


Advertisement guarantees your search engine presence


* Sponsored marketing can be measured precisely


* With Pay Per Click you are paying for qualified traffic and not just page impressions


* Marketing or Advertising using pay per click is both cost effective and has a high level


of transparency


* Search engine marketing is structured around a performance model


* Pay per click can increase Brand or Corporate awareness


* Sponsored campaigns are created to fit your industry sector


* Sponsored links and Pay per click is an accurate form of "Lead Generation"


* Correct use of high quality content copy used for landing pages increases your ROI





Search engine optimisation and search engine


marketing lead to the same thing. Whereby SEO or


on-page optimisation is based upon long term natural search engine success, SEM using sponsored


Ads, banner advertisement and PPC helps to create immediate recognisable results.





Benefits of combining SEO & SEM:





* Recieving qualified traffic


* Increasing the CTR


* Increasing the conversion rate of the online presence


* Natural long term search positions


* Site relevancy within the search engines





To be successful within the search engines and generally within the net a combination of both


aspects need to be applied to improve and allow your site to be found within the net.





The use of sponsored Ads and or pay per click


can and will help with not only one campaign but


with all campaigns that follow. Filtering and analysing results that come back from the


advertising can and will help with choosing industry relevant keywords / key phrases.





The creation of appropriate user friendly landing pages can also be evaluated, if they produce


the effect that they are supposed to. If not then this can be changed and analysed on a regular


on-going basis.





Internet Marketing Consultancy Services





In general project begin starts with the client phoning or emailing us reference a talk about


on-page SEO or internet marketing. With this initial contact Creative Xperience will arrange a


time for one of our SEM consultants to contact and carry out a full consultation with the client.





Before work can begin with any client, specific information about services need to be collected


and evaluated. These points need to be assessed so that Creative Xperience can have an insight


into your business and business needs, the information is simple and easy to follow.





With the information provided a full conultancy service can be applied. This service could


combine written information about problems within the website build, back-end coding problems


etc. We will advise on industry relevant keywords and keyphrases, carry out a competitor


analysis on your direct competition and not those found in the top results within the search


engines (depending on your industrial niche). All of these aspects are important, Creative


Xperience are direct speakers and will tell you what the problems are with your site and not


beat around the bush.


Web Consultancy Today





The internet is ever growing. Companies that would like a piece of the cake are creating online


sites with the hope of an income through traffic. The majority of smaller companies will fail


due to inexperience and lack of online marketing knowledge. The major of companies carry out


online marketing with one purpose "traffic" to create a substanial ROI.





The majority of companies that are successful within the internet, these companies may well be


your competition, carry out extensive marketing. Be it in the form of PPC, banner Ads,


sponsored links or on-page search engine optimisation.


To stay ahead with your search engine


marketing strategy you need to be informed about the latest trends and how to implement them


successfuly within your own site.





If you have a "webmaster" or an "internet agency" that looks after your website, then please


let us know, as we can then when all information is brought together speak directly to those


who work within the site. the other advantage of having your own webmaster is that he/she has


knowledge about your industry, this can help us gather precise and accurate information,


helping us to increase the factors that will help your online business strategy.