Search Engine Optimization Tutorial

Every search engine uses it's own, very specific algorithm to index the websites. All major search engines keep updating their search algorithms quite frequently to give their searchers the best searching experience. Your website's place in the search result pages depends on it's calculation from the algorithm it follows. These algorithms are not changing everyday but are evolving into more intelligent and accurate. Yet, the major focus is on the Meta tags of the site.

These Meta tags are not visible when someone browses your web page but the search engines read these Meta tags alone and decide the place of a web page on its search result pages. It does so by finding the relevance of the Meta tags within them and with its contents. The most important Meta tags are the title, description and keywords. The first thing a search engine looks for is to find a relevance in these meta tags by looking at the keywords used in them and secondly it looks the relevance of the keywords used in these meta tags with the contents of the page.

The Title Tag

The title is the most important Meta tag of your website. This is the first thing shown on a web page and this is visible to both your visitor and most importantly to the search engine. That's why it has to be given the utmost importance while search engine optimization is the consideration.

It is always depicted on the left top bar of in the browser window. This tag should include the most relevant keyword about your business. If the most relevant keywords are used in here, your web site will sure get a boost in a search.

Most websites use their company name in the title which in fact, is not something desirable. Because, nobody usually searches for a company name unless it is very well known or some giant multinational.

The perfect title tags should be something between 10-70 characters. It is not so that one can not put a longer title but the search engine would ignore the longer part of the title.

The Title tag should be written for the visitors (people searching for your business or services) first and the search engines second. This should be such as to motivate a click and obviously to favor the search engine indexing too.

Different title tags should be assigned to each page of your website containing its own keywords that relate to that specific page.

Description tag

The description tag should be written in such way that it speaks about the website contents in just one or two sentences.
It should be short and clear that your visitors get a close idea about your site by reading this in a short time.

The description tag should be 100 to 200 characters long. The Meta description tag also has a great role in the SEO of your page. This tag displays the information at a search engine result page (SERP) after a search is performed by a user. So, this should be such as this puts the concise summary of your page. Most search engines truncate longer Description. Remember this while writing this tag.

Same as above every page should have a different description tag in accordance with the contents it holds. This tag has quite some effect on the ranking of your site in Search Engine results. The Search Engine will read your description tag and will check if the keywords or search terms match your title tag and content of your web site. My suggestion is to take the first sentence or two of the contents from your web page and use that for the Meta description content.

Include the most relevant sentences matching with the page contents in description tag instead of stuffing the tag with more keywords. Remember that the Meta Description Tag of a web page must not look just a bunch of keywords, but should contain an informative and concise summary of your web page.

Keywords Tag

The most heavily sought technique in Search Engine Optimization process is Keyword optimization. But at the same time if keywords are too often repeated, chances are that the site gets marked out as ""spam"". However, if your target keyword are not included enough, its ranking will not be optimized. So, with present algorithms which are really smart and intelligent include only those relevant keywords you want to target and make sure that these are included in the contents too.

Use variations of a keyword like watch, watches, wrist watch etc. They are slightly changed keywords and yet don't render any feeling to the search engine for their being repeated in the tag.

Geographical information (name of the country, city or place) may be used in the keywords. Sometimes it plays a great role when a search is made for a location based business. Or, even brand names, model name of a product can be used in this tag. That also helps when a search is made for a specific product model or brand.

Search engines give different weights to the keywords according to their positions in HTML tags used in the content. For example if a keyword is used in this tag which is present in Heading Tag also has more weight particularly when the same is in H1 tag.

Write your Alt tags of the images and the text links being used in the page such that it includes at least one keyword from the keyword tag. But, remember the same should look just relevant with the image or the hyper link for which it has been written.

The content should have included all of your keywords. The aggregate keyword density (all the keywords used in keyword tag) should be between 20% to 30% but not less than 5% to the best optimized results. However, Density for a single keyword should not be less than 2% and higher than 6%. The best is about 5% with the major keywords and 2% with subsequent keywords.

The Meta tags should be fine tuned with the contents and a good relevance is brought about between themselves with a perfect balance between the target audience and the search engines.

These Meta tags have been used really very un-carefully by the spammers, if we commit to use them methodically with the due respect, I hope, we should be able to create ever increasing web traffic on our sites.

One of the first things any good search engine optimisation company will notice about your site is the title tags. They're so important when it come to SEO that you really can't afford to lose any of their potential. Google's advice in their guide to good SEO is that they are very important, surely evidence enough that you need to take great care over their construction! As Google assert throughout their own guide, good practice is what's going to get score you points with search engines when it comes to getting onto search results pages. With this in mind, you won't need to be told that the title of a page ought to offer a concise and accurate reflection of its contents. The title tag is a crucial element of a site for both users and search engines. Almost every SEO expert agrees that they are the most important place to feature keywords. Before moving on to our four tips to help you get the most out of title tags, let's consider the important places where we find title tags. In the uppermost space on internet browser software we'll find a title tag. While it's not the place on a page that receives the most direct attention from users, it's still a very prominent position. Another very important place we find title tags is on search engine results pages. Keywords in title tags will be highlighted there after a user has performed a query. Seeing the title tag for your site leads users to you, and that's what's important.
Having established that title tags are extremely important, let's move on to our four tips. We hope you'll enjoy reading them and they'll give you some good ideas! 1. Short is usually sweet. Search engines will not display title tags that are over 70 characters long. If a title tag does exceed that length, a series of dots will indicate that it had to be cut short. Search engine optimisation services agree that staying within 70 characters is advisable. Having said that, if your SEO strategy involves featuring multiple keywords in the title tag you might want to consider making it longer. Bear in mind that Google advise you to keep it short! 2. Feature important keywords near the beginning of the title tag. Know the importance of keywords and get advice from a good search engine optimization agency about getting the most out of them. One of the things they'll almost certainly advise is that you position keywords close to the beginning. This is because it's almost certainly more helpful from a ranking standpoint. Not only that, it gets the attention of users too! 3. Think about your brand. Why not consider the potential for using the title tag for a little extra exposure? You'll need to decide whether this fits in with your overall strategies, but if it does then why not open the title tag with a mention of your brand. You might decide that it's more important to feature keywords there, and some search engine optimization services advocate featuring the name of the brand at the end of a title tag instead of the front. You can get advice and decide what's best for your company! 4. Think about reaction. An emotive title tag might invite more actual hits than a bland one, unless your area of business involves a high degree of specialised functionality. Think about keyword usage, but also consider the impact of your title tag as a whole. This applies particularly to those of you who have opted for a shorter, punchier title tag. Consider the experience of the user now as at every stage of designing a site. The title tag needs to be useful but it also needs to fit into the user's experience well. If yours is a trendy site, for example, you'll want a trendy title tag! Try to use the title tag to convey something about your attitude and your product. It's a vital opportunity since more people are likely to see it than most of your other content. In conclusion, take care of your title tags and they'll take care of you. Don't let traffic pass you by through allowing your title tags to languish like broken signposts at the side of a busy road. Think about employing a reputable search engine optimisation company to help get the most out of title tags, keywords and everything else!