Search Engine Optimization Tutorial

Enhancing and learning continuously can create great results and the same tip applies to SEO writing also. All you need is patience, consistency and endless effort to heighten your SEO skills.

Knowledge is never enough the more you practice the deeper you get involved and like everything else accumulation and experience will guide you to the path of improved SEO writing.

A right attitude with manoeuvred direction is of utmost importance, achieving perfection comes with time and commitment. You will get the idea of keyword writing or researching with some of the simple yet successful steps to follow.

The most important and first step to keep in track is
The Qualitative Keywords in the Title

Title is for sure as important as the icing on cake, just like the presentation is important in food and personality so as the title for your content. It gives depth to your writing and it not only interests the bloggers but it is crucial for search engines too. Use of perfect keywords in the title helps search engine categorize your work for better appearance and optimization of your website.

The second most important step to keep in mind is
The Use of Anchor Texts

Another very valuable point is use of Anchor Texts that promotes the search engine rankings. These hyperlinked words on the website give the visitor a deep knowledge about the content. Try using some anchor texts at the beginning of your blog as search engines like Google focus on them to rank your website.

Thirdly you need to trace out
The Use of a Keyword Tool

It is quite natural that you get a way to find the best keyword tool for each article post on your website. A fine better deal is Google that provides a keyword analyzer tool to keep a track about the keywords that are more searched for and are in great demand. Use of keyword tools is a great way to maximise genuine and relevant visits to the website.

Another very important step to keep in mind is
Creating Useful and Good URL's

While creating good title and tags you also need to create good URL's and it is also useful for better search engine optimization. Though it is exclaimed that Google does not apply much focus on URL's but other search engines do take care of the importance of URLs. Creating keyword rich URLs does not take much time and one can easily make relevant URLs for better search results. Just make sure that the correct information is engraved in the URLs attached so that the bloggers encounter the best solution for their queries.

The process of attempting to find one way links to your web site would be an enormous factor to do if you will be searching for them all by yourself. Actually, you will find various applications

within the market that could help you find one way links but the very best way to achieve some is by giving worth to your visitors and hope that your content material will go viral - permitting your visitors to link to your site. If your web site has good quality content and higher relevance to searches carried out on the web, there's a fantastic possibility that backlinks will probably be created. If the number of one way links is truly high, then there's a great chance that you will gain readership and enormous traffic and this may assist your website rank in the search engines.

 

It may be extremely surprising to find so many backlinks coming from different websites just a month right after setting up your site. On a personal account, it has happened to me. A website that I promoted had only 95 backlinks and because of the small quantity of backlinks, it did not gain lot traffic. The one that surprised me is a simple blog site

that has only 5 pages of content material but because of the backlinks that it has, it gained much more readership than my former web site. Its 255 backlinks and maybe 200 or so of them comes from different higher PR web sites. I was baffled and didn't truly know exactly where the hyperlinks were coming from. I simply put up content that I thought would give value and interest to my readers and right after a month, my website went viral therefore allowing my site to achieve numerous backlinks.

 

In discovering your backlinks, it's fairly difficult to complete so without the use of an application or a backlink checker. Generally webmasters find backlinks via their competitors by sneaking via backdoor methods. This is exactly where backlink checkers come in handy. This would permit you to find backlinks of well-known web sites or higher PR web sites through your rivals. It will give you an advantage to be able to get much better one way links than them and thus ranking greater in the major search engines. You'll also have the chance to compare and probably make conclusions on what you find out about the backlinks.

 

Usually keep in mind that one way links are very important in promoting your website. One way links could really assist you to gain readership, PR ranking and search engine rankings should you get the right backlinks for your website. If you give value to your readers then there's big opportunity that your web site can go viral therefore increasing your chance to gain backlinks from different websites.

After you have built a website and optimized it by tuning its meta tags to the best, it is the time to get it submitted to major search engines and directories. So, that your site gets indexed by the search engines and the directories. There are lot of confusions in submission to search engines and web directories. Here, I would try to clear this confusion. A close study of search engines and web directory will sure help to solve this confusion.

search engines

When you submit your website to a search engine, it reads your site meta tags, looks their relationship with the contents, indexes you website and assigns a rank to your site according to the algorithm it follows. Here, you should understand that by submitting your site to a search engine does not mean that you will start getting high traffics just after its submission. This simply means that now the search engine knows about your site and its pages and would place you in its SERP (Search Engine Result Pages) according to your rank in its index.

You must have read very often about the offers for submitting your site to thousands of search engines for a fee, no matter small or big. No doubt that there are really thousand of search engines on the web but most searches are routed through a few major search engines like Google, Yahoo, MSN, AOL, alltheweb etc. If you submit to these search engines alone, it is really enough to get noticed in the search engine world. I am giving their site submission URLs and little info about their strategies.

Google

http://www.google.com/addurl/?continue=/addurl.
They ask you to submit your top level page and have pretty easy to understand instructions for submission. Google updates its index normally once a month.

Yahoo

http://submit.search.yahoo.com/.
They have two options free and paid. Free listing takes about 30 to 45 days. However paid listing assures a quick listing of your site.

MSN

http://search.msn.com/docs/submit.aspx.
MSN in routine picks new websites having good inbound links. So if you have good inbound links, your site will be picked for listing in MSN even if you don't submit your site to them.

AOL

You can not submit to AOL directly but if your site is indexed by Google, AOL will most likely include your site in its index too.

Web Directories

Web directories are different with respect to search engines. A search engine uses its algorithm to index and rank a website through its regular crawling process whereas a web directory is defined into several categories and subcategories where it contains the websites submitted. In this way a web directory is considered an expert index of sites. Here you select a category and subcategory for your site and submit your site to it. Visitors come to brows a specific category in a directory as per their interest. This ensures that your presence in a specific category will attract a targeted visitor. Most of the search engines use these directories to update their data. This also increases your chance of getting high rank with search engines.

These directories can be classified into free directories and paid directories. Normally, free directories take comparatively more time to list the submitted sites. Whereas the paid directories list the submitted sites instantly. Some good free directories are DMOZ, Yahoo!, World Wide Index, AbiLogic, Gimpsy, JoeAnt. However, good paid directories can be named as Arielis, BOTW, BlueFind, Microsoft bCentral, and GoGuides.

Before submitting your site review your site thoroughly and make sure that your site has no broken or dead links. Write a suitable description of your site to put into the description field of submission form. Search thoroughly the categories and subcategories before selecting the category for your site. They normally offer you to suggest one if you don't find a suitable one.

No doubt, submitting your site to major search engines and good rank directories help increasing the traffic and good placement in SERP (Search Engine Result Pages). Submission to good directories is something which ensures this goal.

A great way to get your website popularized is by avoiding mistakes that are not search engine friendly. An SEO process should be initiated on a site taking some points into consideration. I would like to share some tips with you guys about how you can allure search engines to get your site up in the search results. Read this article and find the kith and kins of search engine optimization world.

Here are some of the mistakes that are usually ignored while carrying on the SEO process.

Don’t do it yourself or don’t let any SEO Company to submit your url in thousands of search engines and directories. That is rather a waste of time and money altogether. These sites are usually link farms and do get penalized by google.

People waste time submitting site url’s to search engines. The crawler will index your site sooner then you might think. The only effort to be made is gathering some quality links that crawler can follow to reach your site. If your site is capable enough, it will be indexed in no time.

Good back links are the key players in getting your site up in the SERPs. Avoid back links from link farms. It takes a good amount of time and effort to gather good links but that is the only way to see your site rising in SERPs.Its optimal in any search engine optimization process to get not more than 500 back links for a site as tons of links can look suspicious to search engines and could result in penalty.

As far as visitors are concerned, if you want good traffic on your site make it an interactive tool. Give your visitors a regular feedback to their enquiries and keep them updated with the new offers and products that have been launched.

The best option is to get your site listed in volunteer-edited sites like Wikipedia.Such sites can place your site as a reference for visitors in their articles. If your sites are potential enough they can be suggested to the visitors for more information in such sites.

Google admires fair SEO and PPC practices. Optimize your site in a way that can lead crawlers to keep your site indexed and highly ranked in search engines.

To maintain your rankings, listing and fast indexing in search engines you need continues building of links every month. With our monthly manual directory submission services you can achieve this. This service is for customers who has already availed directory submission services may be from us or other submission company. Every month there is announcement of new directories and we track these announcements and make your site submission in these directories to keep getting one way links. Minimum submission will be 50 directories a month.

Directory Submissions will increase your site visibility on the major search engines, and in return that will increase your website traffic. It also builds backlinks to your website, and the more backlinks that you have generally the higher up you will be ranked in google for keywords relevant to your website. Directory submissions play a key role in link building.
Manual Directory Submission Outsourcing
All SEO's and Search Engine Optimization Companies can contact us directly for outsourcing their directory submissions and directory listings work to us. Since we are already doing work for many SEO Companies and know how such work can be handled efficiently for maximum client satisfaction. We even sign non disclosure agreements with our outsourcing partners. For any queries you can mail us at sales@itoutosurceonline.com
Why Bettersense for Directory Submission Service.?
Manual Directory Submission is cost effective way of building one way links from thematic category of high quality website directories which also improve page rank, internet visibility, branding and drive relevant traffic which convert into sale.

We offer manual directory submission service by our experts' directory submitter having a vast experience of directory editing, building links and SEO. All submissions are hand submitted to free, no reciprocal, quality Internet web directories.

Hand submitting to directories as per there submission guidelines is a time consuming and tedious work. Our Professional manual directory submitter is best choice to get listed in free search engine friendly directories at reasonable cost.

The goal of our directory submission services is to have the pages of your website included in the directory database with minimal editing by directory editors. Achieving this goal requires significant directory research and analysis which our directory editors and reviewers have as they are category editors of various directories like Zeal (LookSmart non-commercial), DMOZ (The Open Directory Project), JoeAnt, IndiaBook and others.

Additional Feature of Our Directory Submission Process
Various Link Anchor Text:- We will provide you these directory listing with various link anchor text related to your web site. Using only one anchor text is considered as being unnatural linkage manipulation. We develop keyword-rich titles and page descriptions for each of your listing.

Quick Listing:- Our submission experts manually do submission in the most relevant categories that apply to submitted content
. We know exactly what the editors are looking for and how to get your site listed quickly.

Relevant Directory :- There are thousands of directories out there but they all don't qualify for our directory submission program. We identify good quality relevant directories for you in which your site will be listed and these will have redeeming value for your website.
In addition to link popularity benefits, some of the other benefits of directory listings are :-
·    It's a fast and affordable way to get one-way links
·    You attract buyers in your industry
·    They generate traffic for your website
·    Good place to find promotional partners
Please contact us at sales@itoutsourceonline.com for all directory submission packages details and pricing along with your requirements.

Having the right content and text on your website is essential in today's highly competitive world.
There are so many websites on the World Wide Web, so many subjects and so many businesses for every single subject that it is getting harder and harder to attract people to yours.
So unless your website contains a Google Whack (and if that means nothing to you can we suggest you check out Dave Gorman’s book of the same name) then sad as it may seem, your site isn’t unique.

As a test of that theory try typing in two random words. Anything you like – the sillier and more unconnected the better. Try ‘kleptomaniacal zebras’, for example. When we Googled that we returned 80 results. 80! All loosely connected to thieving, stripy members of the horse family. Since your site is unlikely to relate to zebras of any description let’s try something a little more likely to feature on a website. Try searching for any product on the Web. Let’s try, for example, ‘black shoes’. When we checked there were 6,790,000 sites listed with that phrase.
If shoes are your business and you’re expecting to be found simply on the basis of having an expensive, professional website, then forget it. So are 6,789,999 others. That’s not a needle in a haystack – that’s a grain of sand on a beach.

There is no point in having an all singing all dancing website, with all the right colours and moving bits, if no one ever finds it on the internet. And let's say that some people do find your website – if the only text they find there is so dull that they fall asleep - just after logging off your website, then you’ve lost the potential customers who do, by some miracle, find your site.

This is where Professional Copywriting and SEO comes in. Working hand in hand these 2 industries will now produce amazing results for your website.

The SEO brings in the visitors and customers that are looking for your products and services, and then the new professionally written content on your website keeps them there and turns them from people about to leave into potential customers.

Studies have shown that customers will buy from a website that is fresh and unique, enjoyably readable and relevant to what they are after. The same studies have shown that these customers will not only return to buy again in the future (as long as you give them the right customer service now you have them there), but are more likely to recommend your website to their friends and colleagues.

Even Google is telling people to provide fresh unique text that changes on a regular basis.

Boring website + boring text = 0 customers. That has to be the easiest calculation you have ever done.

So now you know what to do, how do you go about it.

Search Engine Optimisation and Copywriting does not have to be expensive, however there are a lot of bad websites, with bad copy, out there. Make sure you use SEO and copywriting experts who know their onions. Go for the cheaper alternative and you’ll find your lovingly crafted website being optimised by a bunch of guys who’ve only ever had a passing acquaintance with English and haven’t got the first clue what you’re selling, who you are, and what your target audience is.

After all, it has to be worth investing in, to bring visitors and customers to your website instead of your competitors - doesn't it? Either that or do nothing, and watch your website and business fold in front of your very eyes.

Search Engine Optimisation & Copywriting : Turn your website into the best member of staff you ever had.

When understanding how Google indexes webpage’s is to think of the web as a large book and which has an impressive index which identifies where everything is located. When you query a search on Google, it checks their index of webpage’s they have compiled and determines the most relevant search results to be returned back to the user.
The three key processes in delivering search results to you are:

• Crawling: Does Google know about your site? Can we find it?
• Indexing: Can Google index your site?
• Serving: Does the site have good and useful content that is relevant to the user's search?

Crawling
Google use a process where automated software
known as Googlebot skewers the internet for new and recently updated paged to be added to their index.
Google use a vast set of computers to fetch (or “crawl”) billions of webpage’s. The program which performs this amazing job is known as Googlebot. Other terms it’s also known as are robot, bot or spider. Googlebot uses an algorithmic process: computer programs determine which sites to crawls, how often, and how many pages they fetch from each site.
Indexing
When Googlebot begins to the crawl the internet it starts with a list of URL’s from previous sessions, and augmented with Sitemap data provided by webmasters. When Googlebot lands on a page it takes the links from that page and adds them to its list of pages to crawl. New websites or updates to new ones are noted and updated on the Google index.
The good thing to note here is that you cannot pay Google to crawl a site more frequently and is not part of their revenue generating services.
Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, Google processes information included in key content tags and attributes, such as Title tags and ALT attributes. Googlebot can process many, but not all, content types. For example, we cannot process the content of some rich media files, dynamic pages or iframes.
Serving results
When you query a search on Google, it takes your query and matches to relevant pages within their index and then displays the results in the order Google feels most benefits your query. Relevancy is determined by over 200 factors, one of which is Pagerank. Pagerank is based on the importance if the incoming Links from other sites. Each link from another site your own contributes to how well your page will rank. But don’t think you can go out and get 1000’s of incoming links by automatically submitting to sites. Not links are equal in Googles eyes. Google is working hard to ensure that you the user are provided the best result for your search by identifying spam links and other practices that have a negative impact on search results. What this means in simple terms, if you have a site which provides information on pet care and products, then your page rank will increase when getting incoming links from websites with similar interests and content.
Before Google can index and rank your site well in search results, you need to ensure that Googlebot can crawl and index your site properly. Broken and dead links will have a negative impact on how your site ranks. It’s important to ensure that you use Google webamstertools to not only ensure your site can be crawled but to also ensure you comply with Googles guidelines and improve your sites ranking.
Caching your Site

One of the major advantaged I find with Google caching the content of your website is that if you ever mistakenly save over your index.html page on either your main website or one of it's subfolders your can retrieve that data without to much hassle through Googles Webmaster Tools.

1. Log into your Webmaster Tools Account.

2. Click on Statistics on the left hand side panel.

3. Click on Index Stats.

4. Then on
cache: The current cache of your site cache:yourdomain.com
From here it will show you a screen shot of the last time Googlebot crawled your webpage.

What you want to do from here is save that page.

1. Go to 'File' at the top right hand corner of  your browser.

2. Go down to 'Save As' and save it as index.html or index1 whatever you choose.

3. Use your FTP program to transfer it over to your Hosting Folder.

4. Using your Website Design Tool modify it from what Google has Cached then save back over your index.html file.

By this point you should your original Website which was lost should now be restored. At this point you may want to make a back up of it.

When you Click the ADD URL TO MSN link , You will be led to the Submit Page of MSN. Enter your url and click submit url.

Once you enter your URL and click you are taken to the confirmation page. As you have submitted the url ensure that you do the following, It will increase the possibility of your site getting listed.

Using your hotmail user name and password sign into your account at

Webmasters link provided at the bottom of your right hand side on the confirmation page if you do not have a hotmail account you can use your email account with yahoo or google or may sign up for a new hotmail account.

Once you log into your account you will be on add your site page.

Add your site by entering the url in the box and clicking on add a site button. Once you add your site you will be asked to verify the site .

A site which is verified is more likely to be included than a non verified site.

Upon clicking the add a site button you come across a page where you are asked to fill in the following details:

Website add:

Sitemap add:

Verification: ( 2 options provided) Choose the Look for a Meta tag I’ll add to the home page file.

Contact information:

After filling these details press submit button.

You are then taken to confirmation page giving you details that your site is added,copy the authentication code provided in the box below it looks something like this

 

 

and add it to your homepage click here to see the illustration on how it should look

After this you are now ready to Authenticate press the o.k button and you are done.