Search Engine Optimization Tutorial

Back links are one of the most important elements of building visitors to your site. The much more back links you've pointing to your site, the higher you will rank in search engines. The higher you rank in search engines like google, the more visitors you will see to your site. The much more visitors you have coming to your site via back links, the much more cash you will make. While there are many different methods you are able to use to get much more back links (some good and some not so good), I've highlighted the top five safe and most effective methods that have worked wonders for many such as myself.

1. One of the most greatest issues you can do to build back links would be to submit your site and blog posts to social networking websites such as digg, stumbleupon, delicious, and reddit on a regular basis. Higher visitors and higher indexed sites like these indicates great results for you!

2. Make certain you are active in 2-3 forums, which relate to the content of your website. Put a hyperlink to your web site in your signature and make frequent weekly posts at these forums. Hyperlinks back again to your website will be indexed with the boards by the search engines and individuals reading might stop by your site to check it out if your posts seem fascinating!

3. Discover high quality blogs to match your interests and the content material you write about on your site. Make an effort to publish weekly comments on these blogs regularly with a link back to your site. Make sure the comments are meaningful or people will quickly lose pursuits in your comments.

4. Search the primary topic of your web site in Google and look at the initial a number of outcomes that come back. E-mail the owner of every of those websites asking if they would be interested in doing a hyperlink exchange with you (you publish their link on your website and they publish your link on their site) or if they'd be interested in having you as a guest poster from time to time exactly where you could write a special article for their website on a topic with credit along with a hyperlink back again to your web site.

5. Finally, you should also publish your postings to sites like ezinearticles.com and goarticles.com in order to get more backlinks. These websites will also help construct traffic, but they'll permit for lots of link-backs to your site within the process.

Individuals frequently get so hung up on website page-rank (exactly where you rank in Google's research index) that they forget where the heart of their efforts ought to truly be focused - backlinks! While high quality original content material is also important, back links currently rule the seas of search engines like google. Invest the time the suggestions above and you will be well on your way to getting much more back links, building traffic, and generating money online! Please leave a comment and let me know what you believe!

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn't be over used, but should be just sufficient enough to appear at important places.
If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.
Keyword density is always expressed as a percentage of the total word content on a given web page.
Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.
Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.
Simple steps to check the density: Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect. Go to the ‘Edit' menu and click ‘Select All'. Now go to the ‘Tools' menu and select ‘Word Count'. Write down the total number of words in the page. Now select the ‘Find' function on the ‘Edit' menu. Go to the ‘Replace' tab and type in the keyword you want to find. ‘Replace' that word with the same word, so you don't change the text. When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.
If the above sounds too time consuming, I recommend a keyword tool used by every Internet marketer I know, including myself. Its called Keyword Elite 2.0, and it will help you easily optimize your website with the best keywords and much more. Check it out.

Having the right content and text on your website is essential in today's highly competitive world.
There are so many websites on the World Wide Web, so many subjects and so many businesses for every single subject that it is getting harder and harder to attract people to yours.
So unless your website contains a Google Whack (and if that means nothing to you can we suggest you check out Dave Gorman’s book of the same name) then sad as it may seem, your site isn’t unique.

As a test of that theory try typing in two random words. Anything you like – the sillier and more unconnected the better. Try ‘kleptomaniacal zebras’, for example. When we Googled that we returned 80 results. 80! All loosely connected to thieving, stripy members of the horse family. Since your site is unlikely to relate to zebras of any description let’s try something a little more likely to feature on a website. Try searching for any product on the Web. Let’s try, for example, ‘black shoes’. When we checked there were 6,790,000 sites listed with that phrase.
If shoes are your business and you’re expecting to be found simply on the basis of having an expensive, professional website, then forget it. So are 6,789,999 others. That’s not a needle in a haystack – that’s a grain of sand on a beach.

There is no point in having an all singing all dancing website, with all the right colours and moving bits, if no one ever finds it on the internet. And let's say that some people do find your website – if the only text they find there is so dull that they fall asleep - just after logging off your website, then you’ve lost the potential customers who do, by some miracle, find your site.

This is where Professional Copywriting and SEO comes in. Working hand in hand these 2 industries will now produce amazing results for your website.

The SEO brings in the visitors and customers that are looking for your products and services, and then the new professionally written content on your website keeps them there and turns them from people about to leave into potential customers.

Studies have shown that customers will buy from a website that is fresh and unique, enjoyably readable and relevant to what they are after. The same studies have shown that these customers will not only return to buy again in the future (as long as you give them the right customer service now you have them there), but are more likely to recommend your website to their friends and colleagues.

Even Google is telling people to provide fresh unique text that changes on a regular basis.

Boring website + boring text = 0 customers. That has to be the easiest calculation you have ever done.

So now you know what to do, how do you go about it.

Search Engine Optimisation and Copywriting does not have to be expensive, however there are a lot of bad websites, with bad copy, out there. Make sure you use SEO and copywriting experts who know their onions. Go for the cheaper alternative and you’ll find your lovingly crafted website being optimised by a bunch of guys who’ve only ever had a passing acquaintance with English and haven’t got the first clue what you’re selling, who you are, and what your target audience is.

After all, it has to be worth investing in, to bring visitors and customers to your website instead of your competitors - doesn't it? Either that or do nothing, and watch your website and business fold in front of your very eyes.

Search Engine Optimisation & Copywriting : Turn your website into the best member of staff you ever had.

You have probably just built a new website, submitted it to search engines and are now waiting wondering where all the visitors are that are going to put hundreds of dollars into your bank account. A few weeks pass by and you are still left wondering where all your website traffic is. Your website is open for business but no-one seems to know about it.
If this situation sounds familiar to you then you have probably thought about giving up and thowing the whole thing away. This is NOT what you should do and this is not how your website is going to rank high in the search engines.
There is one critical first step that you must follow when creating any website. This crucial first step involves picking the best keywords for your on page optimization and the only way you can decide which keywords will get you the highest rankings for your website is by doing some research.
Your first point of call must be at one or all of the following online keyword research tools:

http://www.goodkeywords.com
http://www.digitalpoint.com
http://www.overture.com
http://www.wordtracker.com

Since times immemorial, advertisers, salesman and traders have been trying to induce the public to purchase their products. They tried to write convincing and inspiring texts, to advertise their companies and promote themselves as true, reliable professionals. Advertisement market has been developed and established in order to satisfy the desires of promotion.In today's highly competitive world few of the companies would be able to survive without advertisement.

Boost Search Traffic

Start by submitting your site to the Search Engines for free. http://www.MagicSeoBot.com

That was certainly true in the past and that is true today, with small rider- it is not enough just to advertise your company in the offline mass media.  Every company, whether it is large or small, should advertise itself online as well, for starters internet advertisement, with its instant access, represents one of the best means of communication with their potential customers.

Attentive, attracting and compelling texts are indispensable elements of online advertisement; they should compel the readers to take some actions. However, they should attract the attention of not only readers but major search engines as well. Unless your site has high rankings among search engines, it is not used for full potential. In order to gain their attention your text should be Search Engines Optimized. Search Engines Optimization or SEO copywriting is a process by which the text on your web site is read both by your readers and major search engines such as Google, Yahoo and others.

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 Remember your readers find and discover your site by the search terms they put into search engines box that is why it is necessary to have keywords rich content on the web site.  Besides, the content all other elements of your text (such as headlines and description can be optimized as well). Usually several hundreds with one or two words, as the search words, might be enough to get SEO optimized copy. This method allows maintaining high search engine rankings, whereas other methods are less predictable. There are several special search optimization techniques, which allow your site to communicate directly with your visitors. If these techniques are performed correctly your web site will get high rankings within the shortest period of time. However, in order most effective SEO process is performed in conjunction with marketing research in order to make sure that new search optimized texts target those individuals who are really interested in the products and services that you provide.