Search Engine Optimization Tutorial

It is worth cataloguing the basic principles to be enforced to increase website traffic
and search engine rankings.
Here is a full summary of every step you need to take in order to get your website to the top of the search engines. (Read to the bottom for a recommended Keyword tool I use)
Create a site with valuable content, products or services. Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document. Research and use the right keywords/phrases to attract your target customers. Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.

Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing. Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.When selling products online, use simple payment and shipment methods to make your customer's experience fast and easy.
When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.Don't look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.
I use Keyword Elite 2.0 for all my Google optimizations, I HIGHLY suggest checking out this priceless yet  powerful software tool. Every marketer I know uses it.

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn't be over used, but should be just sufficient enough to appear at important places.
If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.
Keyword density is always expressed as a percentage of the total word content on a given web page.
Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.
Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.
Simple steps to check the density: Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect. Go to the ‘Edit' menu and click ‘Select All'. Now go to the ‘Tools' menu and select ‘Word Count'. Write down the total number of words in the page. Now select the ‘Find' function on the ‘Edit' menu. Go to the ‘Replace' tab and type in the keyword you want to find. ‘Replace' that word with the same word, so you don't change the text. When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.
If the above sounds too time consuming, I recommend a keyword tool used by every Internet marketer I know, including myself. Its called Keyword Elite 2.0, and it will help you easily optimize your website with the best keywords and much more. Check it out.

Nowadays lot is talked about social media marketing. In every second article, press release, and blog on internet marketing you will came though term Social Media Marketing. Now question here is what social media marketing is, and how it’s in search engine optimization for a website?



What is Social Media Marketing?

Social media marketing means promoting your website, business through popular social media channels. Social media marketing is a very powerful marketing strategy and it not only brings quality links but also helpful in brand marketing and getting massive traffic to a website. Reason why I am posting information about “Power of social media marketing and SEO” is that while I was analyzing web stats for few of clients’ website for whom we have recently finished social bookmarking campaigns. Below is my observation:


- Number of visitors from social bookmarking websites were equal to number of visitors from search engines


- Websites like Stumbleupon, Digg and delicious were among top referrals.


- Social bookmarks created get indexed by search engines very quickly.


- Social bookmarks pages appear in SERPs (Search Engine Result Pages) in a short span of time whereas a website may take anywhere from three to six months to get in top ranks


- With time social bookmark pages get good PR value. Thus you get a link from authority website and content rich page with good PR value.


Importance of Social Media Marketing In SEO


Social media marketing is important for every type of business. If your website is selling products, services or even if it’s targeting adsense/ad publishing revenue social media marketing is an effective way for making you website profitable with time. Below are some benefits of social media marketing for your website:


- One way links: All of us know links are the key for getting top search rankings. It’s difficult fro a new website to gain links through traditional link exchange methods. Quality links from authority websites can be achieved though social bookmarking. If your article is posted at home page of Digg or delicious, then you can get hundreds of one way links within no time.


- Targeted traffic: Social media website get millions of visitors daily, who browse through there favorite categories to read articles on them. If your articles/bookmarks sound interesting then user starts following your bookmarks/website for more interesting information.v

To maintain your rankings, listing and fast indexing in search engines you need continues building of links every month. With our monthly manual directory submission services you can achieve this. This service is for customers who has already availed directory submission services may be from us or other submission company. Every month there is announcement of new directories and we track these announcements and make your site submission in these directories to keep getting one way links. Minimum submission will be 50 directories a month.

Directory Submissions will increase your site visibility on the major search engines, and in return that will increase your website traffic. It also builds backlinks to your website, and the more backlinks that you have generally the higher up you will be ranked in google for keywords relevant to your website. Directory submissions play a key role in link building.
Manual Directory Submission Outsourcing
All SEO's and Search Engine Optimization Companies can contact us directly for outsourcing their directory submissions and directory listings work to us. Since we are already doing work for many SEO Companies and know how such work can be handled efficiently for maximum client satisfaction. We even sign non disclosure agreements with our outsourcing partners. For any queries you can mail us at sales@itoutosurceonline.com
Why Bettersense for Directory Submission Service.?
Manual Directory Submission is cost effective way of building one way links from thematic category of high quality website directories which also improve page rank, internet visibility, branding and drive relevant traffic which convert into sale.

We offer manual directory submission service by our experts' directory submitter having a vast experience of directory editing, building links and SEO. All submissions are hand submitted to free, no reciprocal, quality Internet web directories.

Hand submitting to directories as per there submission guidelines is a time consuming and tedious work. Our Professional manual directory submitter is best choice to get listed in free search engine friendly directories at reasonable cost.

The goal of our directory submission services is to have the pages of your website included in the directory database with minimal editing by directory editors. Achieving this goal requires significant directory research and analysis which our directory editors and reviewers have as they are category editors of various directories like Zeal (LookSmart non-commercial), DMOZ (The Open Directory Project), JoeAnt, IndiaBook and others.

Additional Feature of Our Directory Submission Process
Various Link Anchor Text:- We will provide you these directory listing with various link anchor text related to your web site. Using only one anchor text is considered as being unnatural linkage manipulation. We develop keyword-rich titles and page descriptions for each of your listing.

Quick Listing:- Our submission experts manually do submission in the most relevant categories that apply to submitted content
. We know exactly what the editors are looking for and how to get your site listed quickly.

Relevant Directory :- There are thousands of directories out there but they all don't qualify for our directory submission program. We identify good quality relevant directories for you in which your site will be listed and these will have redeeming value for your website.
In addition to link popularity benefits, some of the other benefits of directory listings are :-
·    It's a fast and affordable way to get one-way links
·    You attract buyers in your industry
·    They generate traffic for your website
·    Good place to find promotional partners
Please contact us at sales@itoutsourceonline.com for all directory submission packages details and pricing along with your requirements.

Having the right content and text on your website is essential in today's highly competitive world.
There are so many websites on the World Wide Web, so many subjects and so many businesses for every single subject that it is getting harder and harder to attract people to yours.
So unless your website contains a Google Whack (and if that means nothing to you can we suggest you check out Dave Gorman’s book of the same name) then sad as it may seem, your site isn’t unique.

As a test of that theory try typing in two random words. Anything you like – the sillier and more unconnected the better. Try ‘kleptomaniacal zebras’, for example. When we Googled that we returned 80 results. 80! All loosely connected to thieving, stripy members of the horse family. Since your site is unlikely to relate to zebras of any description let’s try something a little more likely to feature on a website. Try searching for any product on the Web. Let’s try, for example, ‘black shoes’. When we checked there were 6,790,000 sites listed with that phrase.
If shoes are your business and you’re expecting to be found simply on the basis of having an expensive, professional website, then forget it. So are 6,789,999 others. That’s not a needle in a haystack – that’s a grain of sand on a beach.

There is no point in having an all singing all dancing website, with all the right colours and moving bits, if no one ever finds it on the internet. And let's say that some people do find your website – if the only text they find there is so dull that they fall asleep - just after logging off your website, then you’ve lost the potential customers who do, by some miracle, find your site.

This is where Professional Copywriting and SEO comes in. Working hand in hand these 2 industries will now produce amazing results for your website.

The SEO brings in the visitors and customers that are looking for your products and services, and then the new professionally written content on your website keeps them there and turns them from people about to leave into potential customers.

Studies have shown that customers will buy from a website that is fresh and unique, enjoyably readable and relevant to what they are after. The same studies have shown that these customers will not only return to buy again in the future (as long as you give them the right customer service now you have them there), but are more likely to recommend your website to their friends and colleagues.

Even Google is telling people to provide fresh unique text that changes on a regular basis.

Boring website + boring text = 0 customers. That has to be the easiest calculation you have ever done.

So now you know what to do, how do you go about it.

Search Engine Optimisation and Copywriting does not have to be expensive, however there are a lot of bad websites, with bad copy, out there. Make sure you use SEO and copywriting experts who know their onions. Go for the cheaper alternative and you’ll find your lovingly crafted website being optimised by a bunch of guys who’ve only ever had a passing acquaintance with English and haven’t got the first clue what you’re selling, who you are, and what your target audience is.

After all, it has to be worth investing in, to bring visitors and customers to your website instead of your competitors - doesn't it? Either that or do nothing, and watch your website and business fold in front of your very eyes.

Search Engine Optimisation & Copywriting : Turn your website into the best member of staff you ever had.

Article promotion is usually a part of the online marketing plan strategy. It brings a lot of constant traffic to the website for which a particular article is published. The more an article becomes older the more it becomes popular. Article submission services are gaining popularity nowadays. No one would be keen on describing the article submission as a tempting technique, since it is really a very tiresome and an intense monotonous work. However, one has to get it done nicely, if you would like the method to be unbeaten by means of expansion of the minds' eye.

While choosing an article submission services, you must be careful from hiring the wrong one. First of all, take some time to get to know the company that you are going to take into service. You have the right to importune for a directory of the sites where your articles will be submitted, and in return, they have to provide you with what you are requesting. This process is very important since there are a lot of article submission services in current internet marketplace which offers you a very good deal like the guarantee of handing over your articles to 1000+ article directories that do not really exist.

When contracting with an article service provider for submissions of your articles, make certain that this service company only commend your articles to the sites that Google indexed because most people make use of Google to rummage around or browse for something that they need to find or seek a response from their questions over the internet. To be sure if your article submission service provider does post articles that are index by Google, ask about their activities with other clients then you can check it out subsequently. In addition, hiring a reliable and responsible provider will not only save you time and money but you can also expect a nice result for your work. Before dealing always clear the article submission service provider that your articles should pass the copyscape test.

Vastly observed web sites do not recognize articles that are put forward by means of software.

Their requirements for acceptance of articles are:

Articles should be unique must bus copyscape test
It must be firstly written and never been submitted or issued at any other websites.

The articles should be progressively submitted manually one by one and not robotically through the use of software.

Search engine optimization is something akin to an organized advertisement campaign. Advertisements are meant to attract public attention, while SEO is meant to improve the quality and volume of traffic into a website from any of the search engines like Yahoo, Google etc. When someone makes an Internet search by entering a keyword, be it image search, local search or vertical search, the search engine finds all the related sites and displays them in different pages. Usually, the sites listed at the top would attract more traffic than those tucked away in the following ones.
SEO is an Internet marketing strategy
, which involves editing the contents and HTML coding. This serves in two ways - firstly, it increases the significance of specific keywords and secondly, removes all hindrances faced by search engines while indexing your web site. In other words, this technique makes your Internet site search engine friendly.
Search Engine Optimization also involves website designing, content management systems, shopping carts and menus too in a way that attract Internet browsers through search engines. In the present situation, SEO plays a very important role in the success of your online business. This has resulted in many aggressive and unethical  tactics. However, search engine operators are aware of this and take preventive steps diligently. Too much aggressiveness can even result in your website getting banned from search operations.
Driving traffic into a website can be done by Internet advertisement campaigns too. But the advantage of SEO over such campaigns is that such ads may cost you money, time and energy again and again. For SEO operations, you need to employ the experts once and the results would continue to come automatically.
Usual optimization tactics are mostly tuned to cater to dominant search engines in order to bring maximum results. For example, Google, Yahoo etc are the worldwide leader in Internet search field. So most SEO techniques are directed to meet the requirements of these search engines only. It does not make sense to optimize your site in tune with an unknown search engine for the simple reason that users would use them only sparingly and the better known search engines would not pick up your links.
So it is very essential that web designers understand the vast opportunities of search engine optimization and incorporate such design parameters so as to make the site highly visible. The success of your online endeavor depends on it.