Search Engine Optimization Tutorial

Inbound links from known scam pages, link farms, or other link exchanges are known to decrease page rank. Similarly, links that were purchased from a site will often cause you more harm than good. If you are ever asked to purchase a link, or notice that a site you are considering linking to has more outbound links than content, your best bet is to decline the link and walk away.

This is a lot better than other form of link development strategies, such as reciprocal and three-way linking. One-way link building is a lot simpler. Moreover, you are prone to suffer the same fate of your partner in reciprocal linking. Some Internet marketers can also be very devious.

Another important consideration should be the ranking of the page that is linking back to your site, since a high page ranked page will be crawled more often. If a link to your site appears on a highly ranked page, the crawler will go to your site from the higher ranked site.

If your aim is to move up in the search engine page ranks you need to maximize your SEO. One proven method to accomplish this is to get other sites to link to your web site as a part of an overall Search Engine Optimization Strategy to increase website traffic.

One other benefit of this method is that all of the links appear to be natural, so at the moment, there is no negative effect in ranking from the search engines. If you chose to use this method, it could be greatly enhanced by social book marking.

So many people interested in building traffic to their sites spend a lot of time, effort, and money building text links to their sites. They purchase links in link directories, buy links from brokers and site owners, and even swap links. Others try different methods like forum posting, blog commenting, and article writing.

One of the best ways to encourage website owners to link to your website is to provide good quality, relevant content on your website. As the content contained within your website grows, more and more website owners will consider your website a good source of information.

Look for sites aligned, but not in competition with, your site. Then exchange links. For example, if you sell running shoes, you might exchange links with a site that provides exercise equipment.

But, there are many dubious websites looking to take advantage of you. So when setting up the campaign you need to know what to look for and how to spot a potential bad situation. This is the second article designed to educate you about both inbound and outbound links.

A dubious site will intentionally remove your link whereby creating a one-way link in their favor, which carries more weight with Google. So keep an eye on your external links. You can do this manually, or buy a link management program that will do this automatically.

Getting backlinks from other niche related sites is probably the hardest process of Off-Page Optimization. The reason why so few succeed in obtaining a handful of quality links from related web pages.