Tuesday, September 07, 2010 | Posted in , , , , ,

SEO experts are agreed that off-page optimisation is more important than on-page optimisation. Off-page optimisation is about procuring backlinks from other websites whereas on-page optimisation relates to enhancing webpage

content and underlying coding.

The search engines have sophisticated means to find and disregard black hat techniques including artificial link building. For example sudden, erratic spurts of backlinks to a website would suggest that these links are artificial.

Traffic from search engines will usually yield higher conversion rates due to its targeted nature. Individuals performing a search for a particular product or service have already demonstrated their motivation to obtain what you have to sell.

You just want to be sure you're optimizing for the correct search terms and that you're following all the rules.

Higher Page rank sites linking to your site to pass PR is consider valuable, but normally the higher Page Rank sites have a tremendous amount of existing outbound links so the true Page Rank Passes is normally minimal.

It is also hard at times to get a quality higher Page Rank page to link to your site. Lower Page Rank sites are very important in Passing Page Ranks and link exchanges.

I could really care less. What I do know for sure is that one-way inbound links and reciprocal links matter in the eyes of the Search Engines. Obtaining highly relevant and high-page ranking links can be a lot of hard work, but I have a few fresh ideas.

There are a lot of good Link Exchange programs and most are free. Some Link Exchange sites offer a paid program, but the key to this idea is that your reciprocal link exchange process is then automated. This cuts down on the enormous amount of time you will spend adding links one by one to your hosted link page on your website.

Search engine optimization is about doing the best thing for a site, but Google does not always give us the full information. In this case we can only work with the knowledge we have, so the best thing for your site at the minute is to forget nofollow and focus your efforts on more important aspects of optimization and reap the rewards that come with it.

If you write good quality original content on your website you should not have any problems. Make sure you have got a header tag that matches exactly what your company does. Article directories offer free content to anyone who is willing to post the "author resource" box following the article.

The author resource box usually contains one or two links to the author's web page and a link back to the article directory.

However, a report recently revealed that total number of e-mail ids have crossed the world population in numbers. Nowadays, it is a common practice amongst urban people. They own a blog or website and do search engine optimization work.

I could really care less. What I do know for sure is that one-way inbound links and reciprocal links matter in the eyes of the Search Engines.

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