Search Engine Optimization Tutorial

Now a days seo link building is one of the best method followed by many seo experts to make their websites more popular. You will also come across other forms of this service such as reciprocal links. Reciprocal links or link exchanges is known as such a process where two webmasters agree to show the other's link on their website. After seo link building when the number of sites which link to a particular site is called as a link popularity that helps in the search engine ranking of a website. It is used as a process for creating inbound links to one's own website. You can do this by reciprocal links, being listed in e-zines, newsletters, directories, search engines, and many more.

Its highly important to know the advantages and disadvantages as its directly affect your seo business. The seo link building is well known for its positive factors such as seo link building helps in getting quality traffic from relevant sites which increases sales, Also when there will be high quality incoming links the site will also be seen as a valuable resource , seo link building helps in creating awarness, visibility and credibility of your site, the site also obtains wider search engine exposure, and also helps the website get indexed by search engines, and many more. Presently links have become an essential part of seo industry and also for all websites as they are worth the money.

You must be thinking why so much importance is given to seo link building in SEO. Reason is that many webiste owners want more traffic to their sites which indirectly means they want more business, but it also can lead to revenue from advertisers. You will be at good financial status if your website is running successfully which is the last and least aspect of seo link building. Its a very deep and vague topic but usually describes as anything you do to point hyperlinks back to your website from third party websites. These hyperlinks or can say links for short, help to get traffic to your site, allow others to find your valuable site, create awareness for your website, adds credibility, and most importantly assists in having your site found by search engines like Google etc.

Affordable search engine optimization could bring definite change to your site's standing in record breaking time. If you are making your maiden entry to the ever evolving world of online business or product promotion, then opting for an affordable SEO campaign could do the visibility magic for you. Sans proper web visibility, there is no place for you on the web, even if you do have, it's surely not going to be a worth one. That's the reason why, every business now needs to get web visibility and this comes only when you could avail a proper SEO campaign for you.

Affordable search engine optimization services are now fully utilized by almost all web entities. It doesn't matter whether you are a new business or an existing one, you have to make your site search engine optimized; else, your big dream of making the most of online profits would never materialize. Earlier, SEO used to be a really costly affair. But thanks to the growing number of professional SEO services firms which have made it all possible for you now to avail the most effective range of SEO services at really cost effective rates. The competition in the scene has thus proved to be really beneficial for you if not more!

Apart from professional SEO services agencies, a web site promotion firm could also be your ideal place from where you could easily avail an effective SEO campaign. Such a campaign relies on the right selection of relevant keywords for particular products or services. Your target keywords should always match visitors' queries in the search engines while they search for information on products or the products themselves. Therefore, SEO services providers recruit expert copywriting firms in their in-house setup so that clients could be well promoted for search engine results. Contents of all forms are therefore used in the sites only after they are properly infused with relevant keywords and key-phrases.

For all types of SEO cum copywriting services, the internet now offers complete support instantaneously. As a client, you just need to search the one that you really require.

Search Engine Optimization is also known as SEO. This is very useful process for the online promotion and online marketing. This is the process actually with which the website and website pages are seen in the search engines. This is not an easy process and it needs to be done by the technical people who have sound knowledge. In this it makes easy to access the website and the pages to the search engines. By following a few simple steps and SEO techniques, a marketer can get more reputation and online presence for his website. Search Engine Optimization helps to promote the business and the website on the online market. In the whole process the content plays a major role. As SEO process mainly depends on the keywords. Search engine picks the keywords and it relates to the index. Thus it is very necessary to use the proper keywords in the content. Also the content should be keyword rich but take care the keywords are not used too much. The keyword rich content can get easily accessed by the target audiences. The very first step for this is the research. You need to research the maximum used keywords which your potential customers are using to search the relevant content. Also take care the keywords used by you relates to your business very closely and it also goes in sync with the content. For example if your company deals with IT solutions then you should use the keywords which describes IT solutions and its related services. After keyword selection it comes to Meta tags. Select the Meta phrases very accurately as those are the main words which relates your site to the search engine index. This includes Meta title, Meta keywords, Meta tags and Meta description. The search engine will pick the Meta tags and it will show your content in the search engine result. Choose relevant keywords and Meta tags. Do not use excess Meta tags or Meta keywords or else it will show that your entire content as a spam. Meta description is a kind of a brief description of your website. Meta keywords includes all the keywords which are there used in the website page. All these things together make your website easy to accessible to your customers. You can make your presence felt more in the online market with the help of SEO and in turn that will increase your business.

SEO submissions are part of optimization activities you need to do regularly to make sure you stay on top of the affiliate marketing game. The web is updated continuously and new content changes lives daily. Okay, I exaggerate.

What it changes are page ranks and search results - but to an affiliate marketer, that's as good as life itself. How do you keep up with the rest of the pack who are looking for more innovative ways to get ahead in the race to the first page of Google searches? Think SEO submissions.

Some web site submission service includes strategic SEO submission plans for all kinds of websites that may literally enhance any internet business. Web site submission programs include an in depth evaluation of your web site as well as your targeted market.

Consequently, they take into account each and every technical aspect of your website while they provide their web site submission service. These search engine marketing submission experts keep themselves updated with the changing algorithms of the leading SE's and other search engine criteria every so often.

Search engine optimization submission strategies are an important part of search engine optimization service. Website submission plans are believed main technical aspects of advertising your website in order to provide utmost visibility for specific keywords.

The search engine optimization provider should take care of all these factors and must be reasonable, robust, well updated and informed and most importantly experienced in his trade.

The best SEO should include directory submission, press release submission, article submission, link building, social media marketing, website analysis, keyword research, image and content optimization. It should have a wide range of technical expertise including web application development for providing dynamic and data driven websites for you, e-commerce solution and website design, high quality web hosting services.

This technique is not only beneficial for users to find the best rated websites for their search but this is also the most important and effective way for the website owners to make their website popular among the web users.

Some other great tactics out there for grabbing links would be through reciprocal linking, and simply asking for links. Many web sites will link to your site if you have quality content or if you offer them something to make it worth their time. If you can obtain a link on the home page of a popular site, this can give you some great credit with the search engines. Especially if you are only 1 of few outbound links from that page.

The reason behind this is that many popular article sites offer syndication to smaller article and news sites. Therefore if you post a great article to a major article site, you will then see that your article starts appearing on other random web sites. This produces high quality links to your site, which in the end boosts your search engine rankings.

A SEO company uses various tools, such as SEO submission, to optimize websites and augment the search engine rankings. If the ranking of a website is good, it becomes easy for visitors to locate your website. Let me cite an example to help you understand better. Suppose you deal in healthcare products, and if you search this particular keyword phrase in a good search engine.

Good SEO service will carry out an analysis of the website you own, and then pick up some phrases and keywords which will help in improving the position of your website in search engines. The SEO service may also use linking service.

An effective SEO service will first perform a background check for various SEO companies. It is important to avoid those SEO companies, which send e-mails making promises to deliver quick results with a lucrative offer of putting you at the pinnacle of major search engines.

It is better that you get references and make a research yourself regarding the best SEO service available. It is not suitable to opt for those SEO companies that offer pay per click advertising campaign for your company.

Write the content in a way that is easy-to-read and is accurate. Then if you want to, add keywords judiciously relevantly without having to make it read spammy.

For instance if you are writing a press release about launch of SEO manual directory submission, then use a keyword tool that gives you keywords such as directory submission, manual submission, manual directory submission, SEO manual submission, etc and you could use the same in the content at optimum density.

The search engines rank up those websites which are promoting certain keywords phrases. A specific combination of keywords which is written in your website numerous times is again written in the article shows that your website is authentic.

The process of ranking up a website through the search engine contains is simple as automated system of collection of keywords from all the websites and the articles combine to rank up the website on search engine.

article Submission is also used for placing back links. This is a gate way from where many customers enter to your website.

Back links are one of the best ways to increase the genuine traffic to your website. Those people who are in search of anything and spare the time to read the articles. If they find your articles informative, then they will click the back link to check out your website too.

Manual submission is not done by any software that means you are doing all with your own hands. This is better than automatic because many legitimate directories do not accept automatic submission and one more important point here is that once you will do it manually, you can see the changes occurring in the directories according to priorities and you can set those changes where as in automatic submission you can not do so.

Many directories do not accept back links and even the formats of HTML codes are different in many directories which means you have to purchase different software for different directories, whereas in the manual article submission you can easily place your back links which is most important on a directory according to their requirement.

The best ways to attract genuine traffic are through back links and keywords submission in directories. Articles submissions cover both back links and keywords submission along with the advertising of your website.

There are numerous methods and techniques which you can use to further improve your current search engine ranking and also bring targeted traffic to your website.

 

Amongst all the various search engine optimization or SEO strategies, composing as well as article marketing continues to be the most effective strategy. This short article describes the the real key reasons why contents are the strongest SEO tool.

 

Article writing is highly effective in searh engine optimization as it permits you to make use of several keywords and phrases that will connect with your own specialized niche. Once you learned all of your important keywords and phrases, you should utilize them as part of your articles. The content articles you distribute which have your keywords and phrases are certain to be grabbed by search engines in a way that when people browsing the world wide web key in these keywords and phrases, your site comes up. It is possible to rank highly on search engines for all those keywords and phrases through the content articles that you just created and distributed on the net.

 

Article writing delivers long term results in SEO. Every one of the content articles that you write are usually stored as well as archived on the web directories where they are posted. Consequently your entire content articles can be read by any individual and may nevertheless direct targeted free traffic to your website. As opposed to some other methods associated with free website traffic generation, articles provides long term outcomes.

 

Articles produces several inbound links to your website, which in turn increases the popularity rank of your website and aso drives a substantial amount of free targeted traffic to your website. In case you creates excellent content articles, your contect articles are certain to get posted through many websites along with e-zines therefore improving inbound links to your website.  Possessing several links directed back to your site is very important mainly because it boosts the positioning of your website on search engines.

 

Articles are an inexpensive search engine optimization tool. Composing and submitting articles is just not costly, it is possible that you can compose your own content articles or perhaps you are able to employ the services of a ghostwriter. It is also possible to manually distribute your content articles or you could use a software program for you instantly distribute your own article to numerous web directories. Typically, usage of content articles to boost your positiion on search engines is just not pricey and also anybody are able to afford it.

 

Writing as well as submitting articles is obviously the most effective technique to boost your website ranking on search engines and also increase free website traffic generation. In order to grow into success in search engine optimization, it is crucial that you simply write and submit much more content articles.

A keyword determines the whole search engine optimization (SEO) project. The keyword is usually the topic or field of interest that the client wants to establish a niche in.

Most of the time, keyword marketing and keyword popularity are quite difficult to establish especially in highly competitive niches. Nowadays, businesses tend to increase their budget for keyword optimization because of decreasing chances of clicks or visits because of the significant increase in the level of competition in search engine and keyword ranking.

One should select the primary keyword that would best describe what the website is all about. This can be done by oneself, even those without search engine optimization experience. There are currently a lot of keyword ranking tools and software that could generate a report on one's chosen keyword popularity and even suggest keywords appropriate for the website.

We optimize our keywords for our website because these words or phrases are the ones that will link us to our customers or target audience. By typing these keywords in the search box of popular search engines, customers are able to find us, our website and of course, our business or work from home. That can only happen if we rank high enough at the search engine ranking for them to even notice our URL.

The SEO article works only, if the reader will get useful information written in an enthusiastic way. You have to think your SEO article content with the eyes of the reader. The job of your SEO article is to draw the reader into the landing page of your biz-opportunity, to make him want more about the topic.

SEO stands for search engine optimization. You have to apply the SEO technique in order for search engines to come and find you. You have to edit some of the Hypertext MarkUp Language or HTML tags of your website so that search engine 'robots' such as Google's Googlebot can find you. Implementing the SEO technique can be very tasking, but it is beneficial. You can hire a very experienced web programmer to do this, or you can take your chances on some SEO templates available on the Internet.

Articles bring you traffic to your website. But first, you have to make sure that the article is being read before it can do its job. The article marketing strategy is loved by almost all internet marketers. It has been proven that websites that use the article marketing strategy get more traffic than the sites that do not use this strategy.

Keyword Optimization is considered to be the art of picking out the right keywords. It is, almost certainly, one of the most valuable things associated with search engine optimization.

Unfortunately, it is also one of the tools that people tend to use up too little time and effort on. They are likely to come up with only a few keywords in just a short period of time, do a bit of page optimization, and then present them to the search engines.

Enhancing and learning continuously can create great results and the same tip applies to SEO writing also. All you need is patience, consistency and endless effort to heighten your SEO skills.

Knowledge is never enough the more you practice the deeper you get involved and like everything else accumulation and experience will guide you to the path of improved SEO writing.

A right attitude with manoeuvred direction is of utmost importance, achieving perfection comes with time and commitment. You will get the idea of keyword writing or researching with some of the simple yet successful steps to follow.

The most important and first step to keep in track is
The Qualitative Keywords in the Title

Title is for sure as important as the icing on cake, just like the presentation is important in food and personality so as the title for your content. It gives depth to your writing and it not only interests the bloggers but it is crucial for search engines too. Use of perfect keywords in the title helps search engine categorize your work for better appearance and optimization of your website.

The second most important step to keep in mind is
The Use of Anchor Texts

Another very valuable point is use of Anchor Texts that promotes the search engine rankings. These hyperlinked words on the website give the visitor a deep knowledge about the content. Try using some anchor texts at the beginning of your blog as search engines like Google focus on them to rank your website.

Thirdly you need to trace out
The Use of a Keyword Tool

It is quite natural that you get a way to find the best keyword tool for each article post on your website. A fine better deal is Google that provides a keyword analyzer tool to keep a track about the keywords that are more searched for and are in great demand. Use of keyword tools is a great way to maximise genuine and relevant visits to the website.

Another very important step to keep in mind is
Creating Useful and Good URL's

While creating good title and tags you also need to create good URL's and it is also useful for better search engine optimization. Though it is exclaimed that Google does not apply much focus on URL's but other search engines do take care of the importance of URLs. Creating keyword rich URLs does not take much time and one can easily make relevant URLs for better search results. Just make sure that the correct information is engraved in the URLs attached so that the bloggers encounter the best solution for their queries.

One method of search engine optimisation is using one way link building services. Google uses many different elements to determine page rank. Links are extremely important to Google and the more links you have pointing to your website the better off you are. However, it is not always as easy as that. One way links are very difficult to get and maintain.

Because this is hard to achieve, you can take many advantages of one way link building services. These services are offered by individuals or companies that are experienced in building one way links. They have access to websites that are high quality and accept one way links. Using these services can get your links on websites with high ranks on Google, which is ultimately important.

There are several other factors can have an impact and some of them are content quality, age of the site, the page download speed, and the use of pop-ups or flash... You should also note that not all links are considered equal - most webmasters and SEO experts believe that links from trusted sites with similar content to your page create higher value, and internal links is usually less effective than external link.

The one way link building service is one of the basic requisites for an internet website which relies heavily on the technique of search engine optimization in order to gain customers and earn profits. Since such a service is meant to enhance the ranking of the website amidst stiff competition, it is essential for the website owner to be aware of the different methods through which this service can be established and subsequently utilized.

Moreover, since these services are operated by professionals who possess plenty of hands-on experience, hiring them not only saves time and effort on part of the website owner but also results in the generation of one-way back-links which are absolutely essential for good results.

One of the ways in which you can apply link building successfully is through locating and linking up to other websites with related content or themes. However, you should take the time to research the quality of information being provided by such websites, so as not to end up being associated with spam or useless content.

It enhances the credibility and popularity of a site on the Net. The wiser option is that a professional software developer guides the SEO team to get quality content for web portals

and write-ups should be business-oriented for good back linking. In fact for the smooth progress of the website, it is mandatory to make a website look professional and user friendly.

However, in planning to win you must not forget to make preparations for losses as it is possible that your prospective link partner is uninterested. This should not in any way bring discouragement, as it can be a numbers game, and all you need is to try again with another website until you are able to successfully engage a link building partner and enjoy the benefits of this very easy method of generating revenue.

The process of attempting to find one way links to your web site would be an enormous factor to do if you will be searching for them all by yourself. Actually, you will find various applications

within the market that could help you find one way links but the very best way to achieve some is by giving worth to your visitors and hope that your content material will go viral - permitting your visitors to link to your site. If your web site has good quality content and higher relevance to searches carried out on the web, there's a fantastic possibility that backlinks will probably be created. If the number of one way links is truly high, then there's a great chance that you will gain readership and enormous traffic and this may assist your website rank in the search engines.

 

It may be extremely surprising to find so many backlinks coming from different websites just a month right after setting up your site. On a personal account, it has happened to me. A website that I promoted had only 95 backlinks and because of the small quantity of backlinks, it did not gain lot traffic. The one that surprised me is a simple blog site

that has only 5 pages of content material but because of the backlinks that it has, it gained much more readership than my former web site. Its 255 backlinks and maybe 200 or so of them comes from different higher PR web sites. I was baffled and didn't truly know exactly where the hyperlinks were coming from. I simply put up content that I thought would give value and interest to my readers and right after a month, my website went viral therefore allowing my site to achieve numerous backlinks.

 

In discovering your backlinks, it's fairly difficult to complete so without the use of an application or a backlink checker. Generally webmasters find backlinks via their competitors by sneaking via backdoor methods. This is exactly where backlink checkers come in handy. This would permit you to find backlinks of well-known web sites or higher PR web sites through your rivals. It will give you an advantage to be able to get much better one way links than them and thus ranking greater in the major search engines. You'll also have the chance to compare and probably make conclusions on what you find out about the backlinks.

 

Usually keep in mind that one way links are very important in promoting your website. One way links could really assist you to gain readership, PR ranking and search engine rankings should you get the right backlinks for your website. If you give value to your readers then there's big opportunity that your web site can go viral therefore increasing your chance to gain backlinks from different websites.

Link building is the technique of making links in websites to lead them to your website. Link building to a website is a simple and effective tool for promoting a website. A user friendly site certainly has brighter chances of scoring a higher place in the search engine results as they align a site according to the page ranking. The links comprises of keywords of the website.

It is quite cost effective especially when you factor in the return on investment has to deliver. You can avail this service from any professional SEO company that is up to date with the latest trends and developments in the field of search engine optimization and knows fully well how to make use of this particular strategy.

However these websites or blog posts will be contextually related to the particular industry in which you operate. In order to execute the strategy it is required to write informative and relative content on your keyword topics. Following this you have to get your write ups posted on high authority websites and blogs.

One of the key elements of link building is the anchor text. This is the text which is hyperlinked and leads other people to come to your website from various sources. This anchor text actually plays a vital role in your website's rankings. This is because the anchor text is usually your most important keyword phrases. Optimizing the use of anchor text can reap you great results with search engines.

Search engines calculate keyword relevancy based on the percentage of related content found at either end of the link. If content is not related, it will not be considered important and you will lose page rank

or be totally ignored by Google's army of spiders.

SEO is an on-going task and there's so much to it that many people get hung up on the preparation without actually doing anything towards the promotion of their site. I've always believed that doing something is way more beneficial that doing nothing but it can still be difficult to work out what to do first, so here are some ideas.

You get the link value transferred from the page where you have your link, not from the homepage of the site where you are getting link form. If an inner page profile is not linked from the main index page or from any other category pages of the site, then technically that inner page is not linked to the site at all.

Although the posts are placed on blogs which already exists with high PR, it is possible that a website owner creates his own blog. Furthermore, he can even develop a network of blogs, where posts can be placed and provide high quality one-way links. So contextual link building is a positive way to produce links that are of high quality and of authority, which will affect your search engine ranking results.

Another benefit of developing content for other sites in order to build links for yours is related to search engine ranking. Most search engines, especially the highly popular ones rely on relevant inbound links to assess your rank for a particular keyword search. Let's assume you have a website about blogging.

Search engine optimization Backlinking is an advantageous technique to initiate web site visits, but you need to know that your website will not come to be well-liked overnight. Backlinking is just 1 piece of the complete rating algorithmic program for all of the search engines like Google but is one of the key influences in obtaining a website to rank considerably higher ensuring it remains this way into the future.

Search engines possess a quantity of elements into account when deciding rating, and, although Backlinking is 1 crucial element, high quality inward links attach weight towards the website popularity and research motor rating. Search engines like Google watch for related backlinks signaling to your web site, and they unquestionably have affection in abundance once they see these hyperlinks within genuine textual content. Thinking about that search engines like Google at the present moment cross check the content material of not just the link, but the physical websites the hyperlink is joining so they can make certain the webmaster is not attempting to acquire stronger Seo by conducting their website affairs akin to running a quantity of unconnected sites at the exact same time and linking them together, utilizing concealed hyperlinks, or utilizing automatically generated pages. If two websites are alike in content material and design, search engines like Google have an inclination to favour the site having higher inbound hyperlinks but once more higher calibre hyperlinks will dominate. Quality backlinks appeal not only to search engines but is really a pivotal influence in attracting the web users towards your web site.

Seo represents Search engine optimization, which are essentially the moves undertaken to position your site higher in the major search engines. Seo Packages additionally incorporate Article Submission, Research motor submission, Press Release Submission, online directories submission with which to provide you the best elements in the business. There are areas you are able to go on the Web to search for the best keywords, preferably those that have small opposition, in order to construct your search engine directed writing for your situation.

Write-up advertising is recognized as the white-hat road to produce these relevant, inward links. When successfully substantiated web sites use your content from an article marketing database, an involuntary hyperlink to your web website is incorporated. It isn't what your customers view but what the search engines "view" that locations the authority in Backlinking development. When write-up advertising, a fantastic tip is to arrange all your resources boxes into several varying categories to make sure that a various 'anchor text' (anchor textual content, is the viewable textual content inside the hyperlink) is used instead of the exact same repetitive textual content on every article.

Search engine optimization Backlinking is really an extremely essential and essential component of any successful website. Backlinks are necessary for Search engine optimization (Search engine optimization) thinking about that they assist in judging the acceptance and significance of the website founded on their backlinks to additional websites. Backlinks from websites work like votes, there are some basics that you want to consider when obtaining backlinks to your web site: Attempt and get hyperlinks from only top quality web sites which are within your marketplace niche The more authoritative the site the much better the link Use anchor textual content to assist strengthen the backlink when feasible Do your best to have one way hyperlinks to your website, hyperlink exchanging just shows the search engines that you simply believe your website is equal to the 1 that you simply are exchanging with and with so several sites around the Internet nowadays you need to be the authoritative site To view the complete definition of backlinking on Wikipedia just click on the image.

Nowadays the field of seo is becoming ambitious day by day and Backlinking is gaining favour as a critical Search engine optimization instrument. As a result, your write-up advertising objective would be to ensure that you can generate as many high calibre articles out on the Web as feasible with various anchor texts relating to the subject matter of the particular write-up guaranteeing that Search engine optimization Backlinking is used to it's full potential.

Back links are one of the most important elements of building visitors to your site. The much more back links you've pointing to your site, the higher you will rank in search engines. The higher you rank in search engines like google, the more visitors you will see to your site. The much more visitors you have coming to your site via back links, the much more cash you will make. While there are many different methods you are able to use to get much more back links (some good and some not so good), I've highlighted the top five safe and most effective methods that have worked wonders for many such as myself.

1. One of the most greatest issues you can do to build back links would be to submit your site and blog posts to social networking websites such as digg, stumbleupon, delicious, and reddit on a regular basis. Higher visitors and higher indexed sites like these indicates great results for you!

2. Make certain you are active in 2-3 forums, which relate to the content of your website. Put a hyperlink to your web site in your signature and make frequent weekly posts at these forums. Hyperlinks back again to your website will be indexed with the boards by the search engines and individuals reading might stop by your site to check it out if your posts seem fascinating!

3. Discover high quality blogs to match your interests and the content material you write about on your site. Make an effort to publish weekly comments on these blogs regularly with a link back to your site. Make sure the comments are meaningful or people will quickly lose pursuits in your comments.

4. Search the primary topic of your web site in Google and look at the initial a number of outcomes that come back. E-mail the owner of every of those websites asking if they would be interested in doing a hyperlink exchange with you (you publish their link on your website and they publish your link on their site) or if they'd be interested in having you as a guest poster from time to time exactly where you could write a special article for their website on a topic with credit along with a hyperlink back again to your web site.

5. Finally, you should also publish your postings to sites like ezinearticles.com and goarticles.com in order to get more backlinks. These websites will also help construct traffic, but they'll permit for lots of link-backs to your site within the process.

Individuals frequently get so hung up on website page-rank (exactly where you rank in Google's research index) that they forget where the heart of their efforts ought to truly be focused - backlinks! While high quality original content material is also important, back links currently rule the seas of search engines like google. Invest the time the suggestions above and you will be well on your way to getting much more back links, building traffic, and generating money online! Please leave a comment and let me know what you believe!

After you have built a website and optimized it by tuning its meta tags to the best, it is the time to get it submitted to major search engines and directories. So, that your site gets indexed by the search engines and the directories. There are lot of confusions in submission to search engines and web directories. Here, I would try to clear this confusion. A close study of search engines and web directory will sure help to solve this confusion.

search engines

When you submit your website to a search engine, it reads your site meta tags, looks their relationship with the contents, indexes you website and assigns a rank to your site according to the algorithm it follows. Here, you should understand that by submitting your site to a search engine does not mean that you will start getting high traffics just after its submission. This simply means that now the search engine knows about your site and its pages and would place you in its SERP (Search Engine Result Pages) according to your rank in its index.

You must have read very often about the offers for submitting your site to thousands of search engines for a fee, no matter small or big. No doubt that there are really thousand of search engines on the web but most searches are routed through a few major search engines like Google, Yahoo, MSN, AOL, alltheweb etc. If you submit to these search engines alone, it is really enough to get noticed in the search engine world. I am giving their site submission URLs and little info about their strategies.

Google

http://www.google.com/addurl/?continue=/addurl.
They ask you to submit your top level page and have pretty easy to understand instructions for submission. Google updates its index normally once a month.

Yahoo

http://submit.search.yahoo.com/.
They have two options free and paid. Free listing takes about 30 to 45 days. However paid listing assures a quick listing of your site.

MSN

http://search.msn.com/docs/submit.aspx.
MSN in routine picks new websites having good inbound links. So if you have good inbound links, your site will be picked for listing in MSN even if you don't submit your site to them.

AOL

You can not submit to AOL directly but if your site is indexed by Google, AOL will most likely include your site in its index too.

Web Directories

Web directories are different with respect to search engines. A search engine uses its algorithm to index and rank a website through its regular crawling process whereas a web directory is defined into several categories and subcategories where it contains the websites submitted. In this way a web directory is considered an expert index of sites. Here you select a category and subcategory for your site and submit your site to it. Visitors come to brows a specific category in a directory as per their interest. This ensures that your presence in a specific category will attract a targeted visitor. Most of the search engines use these directories to update their data. This also increases your chance of getting high rank with search engines.

These directories can be classified into free directories and paid directories. Normally, free directories take comparatively more time to list the submitted sites. Whereas the paid directories list the submitted sites instantly. Some good free directories are DMOZ, Yahoo!, World Wide Index, AbiLogic, Gimpsy, JoeAnt. However, good paid directories can be named as Arielis, BOTW, BlueFind, Microsoft bCentral, and GoGuides.

Before submitting your site review your site thoroughly and make sure that your site has no broken or dead links. Write a suitable description of your site to put into the description field of submission form. Search thoroughly the categories and subcategories before selecting the category for your site. They normally offer you to suggest one if you don't find a suitable one.

No doubt, submitting your site to major search engines and good rank directories help increasing the traffic and good placement in SERP (Search Engine Result Pages). Submission to good directories is something which ensures this goal.

A great way to get your website popularized is by avoiding mistakes that are not search engine friendly. An SEO process should be initiated on a site taking some points into consideration. I would like to share some tips with you guys about how you can allure search engines to get your site up in the search results. Read this article and find the kith and kins of search engine optimization world.

Here are some of the mistakes that are usually ignored while carrying on the SEO process.

Don’t do it yourself or don’t let any SEO Company to submit your url in thousands of search engines and directories. That is rather a waste of time and money altogether. These sites are usually link farms and do get penalized by google.

People waste time submitting site url’s to search engines. The crawler will index your site sooner then you might think. The only effort to be made is gathering some quality links that crawler can follow to reach your site. If your site is capable enough, it will be indexed in no time.

Good back links are the key players in getting your site up in the SERPs. Avoid back links from link farms. It takes a good amount of time and effort to gather good links but that is the only way to see your site rising in SERPs.Its optimal in any search engine optimization process to get not more than 500 back links for a site as tons of links can look suspicious to search engines and could result in penalty.

As far as visitors are concerned, if you want good traffic on your site make it an interactive tool. Give your visitors a regular feedback to their enquiries and keep them updated with the new offers and products that have been launched.

The best option is to get your site listed in volunteer-edited sites like Wikipedia.Such sites can place your site as a reference for visitors in their articles. If your sites are potential enough they can be suggested to the visitors for more information in such sites.

Google admires fair SEO and PPC practices. Optimize your site in a way that can lead crawlers to keep your site indexed and highly ranked in search engines.

Every search engine uses it's own, very specific algorithm to index the websites. All major search engines keep updating their search algorithms quite frequently to give their searchers the best searching experience. Your website's place in the search result pages depends on it's calculation from the algorithm it follows. These algorithms are not changing everyday but are evolving into more intelligent and accurate. Yet, the major focus is on the Meta tags of the site.

These Meta tags are not visible when someone browses your web page but the search engines read these Meta tags alone and decide the place of a web page on its search result pages. It does so by finding the relevance of the Meta tags within them and with its contents. The most important Meta tags are the title, description and keywords. The first thing a search engine looks for is to find a relevance in these meta tags by looking at the keywords used in them and secondly it looks the relevance of the keywords used in these meta tags with the contents of the page.

The Title Tag

The title is the most important Meta tag of your website. This is the first thing shown on a web page and this is visible to both your visitor and most importantly to the search engine. That's why it has to be given the utmost importance while search engine optimization is the consideration.

It is always depicted on the left top bar of in the browser window. This tag should include the most relevant keyword about your business. If the most relevant keywords are used in here, your web site will sure get a boost in a search.

Most websites use their company name in the title which in fact, is not something desirable. Because, nobody usually searches for a company name unless it is very well known or some giant multinational.

The perfect title tags should be something between 10-70 characters. It is not so that one can not put a longer title but the search engine would ignore the longer part of the title.

The Title tag should be written for the visitors (people searching for your business or services) first and the search engines second. This should be such as to motivate a click and obviously to favor the search engine indexing too.

Different title tags should be assigned to each page of your website containing its own keywords that relate to that specific page.

Description tag

The description tag should be written in such way that it speaks about the website contents in just one or two sentences.
It should be short and clear that your visitors get a close idea about your site by reading this in a short time.

The description tag should be 100 to 200 characters long. The Meta description tag also has a great role in the SEO of your page. This tag displays the information at a search engine result page (SERP) after a search is performed by a user. So, this should be such as this puts the concise summary of your page. Most search engines truncate longer Description. Remember this while writing this tag.

Same as above every page should have a different description tag in accordance with the contents it holds. This tag has quite some effect on the ranking of your site in Search Engine results. The Search Engine will read your description tag and will check if the keywords or search terms match your title tag and content of your web site. My suggestion is to take the first sentence or two of the contents from your web page and use that for the Meta description content.

Include the most relevant sentences matching with the page contents in description tag instead of stuffing the tag with more keywords. Remember that the Meta Description Tag of a web page must not look just a bunch of keywords, but should contain an informative and concise summary of your web page.

Keywords Tag

The most heavily sought technique in Search Engine Optimization process is Keyword optimization. But at the same time if keywords are too often repeated, chances are that the site gets marked out as ""spam"". However, if your target keyword are not included enough, its ranking will not be optimized. So, with present algorithms which are really smart and intelligent include only those relevant keywords you want to target and make sure that these are included in the contents too.

Use variations of a keyword like watch, watches, wrist watch etc. They are slightly changed keywords and yet don't render any feeling to the search engine for their being repeated in the tag.

Geographical information (name of the country, city or place) may be used in the keywords. Sometimes it plays a great role when a search is made for a location based business. Or, even brand names, model name of a product can be used in this tag. That also helps when a search is made for a specific product model or brand.

Search engines give different weights to the keywords according to their positions in HTML tags used in the content. For example if a keyword is used in this tag which is present in Heading Tag also has more weight particularly when the same is in H1 tag.

Write your Alt tags of the images and the text links being used in the page such that it includes at least one keyword from the keyword tag. But, remember the same should look just relevant with the image or the hyper link for which it has been written.

The content should have included all of your keywords. The aggregate keyword density (all the keywords used in keyword tag) should be between 20% to 30% but not less than 5% to the best optimized results. However, Density for a single keyword should not be less than 2% and higher than 6%. The best is about 5% with the major keywords and 2% with subsequent keywords.

The Meta tags should be fine tuned with the contents and a good relevance is brought about between themselves with a perfect balance between the target audience and the search engines.

These Meta tags have been used really very un-carefully by the spammers, if we commit to use them methodically with the due respect, I hope, we should be able to create ever increasing web traffic on our sites.

It is worth cataloguing the basic principles to be enforced to increase website traffic
and search engine rankings.
Here is a full summary of every step you need to take in order to get your website to the top of the search engines. (Read to the bottom for a recommended Keyword tool I use)
Create a site with valuable content, products or services. Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document. Research and use the right keywords/phrases to attract your target customers. Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.

Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing. Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.When selling products online, use simple payment and shipment methods to make your customer's experience fast and easy.
When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.Don't look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.
I use Keyword Elite 2.0 for all my Google optimizations, I HIGHLY suggest checking out this priceless yet  powerful software tool. Every marketer I know uses it.

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn't be over used, but should be just sufficient enough to appear at important places.
If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.
Keyword density is always expressed as a percentage of the total word content on a given web page.
Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.
Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.
Simple steps to check the density: Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect. Go to the ‘Edit' menu and click ‘Select All'. Now go to the ‘Tools' menu and select ‘Word Count'. Write down the total number of words in the page. Now select the ‘Find' function on the ‘Edit' menu. Go to the ‘Replace' tab and type in the keyword you want to find. ‘Replace' that word with the same word, so you don't change the text. When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.
If the above sounds too time consuming, I recommend a keyword tool used by every Internet marketer I know, including myself. Its called Keyword Elite 2.0, and it will help you easily optimize your website with the best keywords and much more. Check it out.

Nowadays lot is talked about social media marketing. In every second article, press release, and blog on internet marketing you will came though term Social Media Marketing. Now question here is what social media marketing is, and how it’s in search engine optimization for a website?



What is Social Media Marketing?

Social media marketing means promoting your website, business through popular social media channels. Social media marketing is a very powerful marketing strategy and it not only brings quality links but also helpful in brand marketing and getting massive traffic to a website. Reason why I am posting information about “Power of social media marketing and SEO” is that while I was analyzing web stats for few of clients’ website for whom we have recently finished social bookmarking campaigns. Below is my observation:


- Number of visitors from social bookmarking websites were equal to number of visitors from search engines


- Websites like Stumbleupon, Digg and delicious were among top referrals.


- Social bookmarks created get indexed by search engines very quickly.


- Social bookmarks pages appear in SERPs (Search Engine Result Pages) in a short span of time whereas a website may take anywhere from three to six months to get in top ranks


- With time social bookmark pages get good PR value. Thus you get a link from authority website and content rich page with good PR value.


Importance of Social Media Marketing In SEO


Social media marketing is important for every type of business. If your website is selling products, services or even if it’s targeting adsense/ad publishing revenue social media marketing is an effective way for making you website profitable with time. Below are some benefits of social media marketing for your website:


- One way links: All of us know links are the key for getting top search rankings. It’s difficult fro a new website to gain links through traditional link exchange methods. Quality links from authority websites can be achieved though social bookmarking. If your article is posted at home page of Digg or delicious, then you can get hundreds of one way links within no time.


- Targeted traffic: Social media website get millions of visitors daily, who browse through there favorite categories to read articles on them. If your articles/bookmarks sound interesting then user starts following your bookmarks/website for more interesting information.v

To maintain your rankings, listing and fast indexing in search engines you need continues building of links every month. With our monthly manual directory submission services you can achieve this. This service is for customers who has already availed directory submission services may be from us or other submission company. Every month there is announcement of new directories and we track these announcements and make your site submission in these directories to keep getting one way links. Minimum submission will be 50 directories a month.

Directory Submissions will increase your site visibility on the major search engines, and in return that will increase your website traffic. It also builds backlinks to your website, and the more backlinks that you have generally the higher up you will be ranked in google for keywords relevant to your website. Directory submissions play a key role in link building.
Manual Directory Submission Outsourcing
All SEO's and Search Engine Optimization Companies can contact us directly for outsourcing their directory submissions and directory listings work to us. Since we are already doing work for many SEO Companies and know how such work can be handled efficiently for maximum client satisfaction. We even sign non disclosure agreements with our outsourcing partners. For any queries you can mail us at sales@itoutosurceonline.com
Why Bettersense for Directory Submission Service.?
Manual Directory Submission is cost effective way of building one way links from thematic category of high quality website directories which also improve page rank, internet visibility, branding and drive relevant traffic which convert into sale.

We offer manual directory submission service by our experts' directory submitter having a vast experience of directory editing, building links and SEO. All submissions are hand submitted to free, no reciprocal, quality Internet web directories.

Hand submitting to directories as per there submission guidelines is a time consuming and tedious work. Our Professional manual directory submitter is best choice to get listed in free search engine friendly directories at reasonable cost.

The goal of our directory submission services is to have the pages of your website included in the directory database with minimal editing by directory editors. Achieving this goal requires significant directory research and analysis which our directory editors and reviewers have as they are category editors of various directories like Zeal (LookSmart non-commercial), DMOZ (The Open Directory Project), JoeAnt, IndiaBook and others.

Additional Feature of Our Directory Submission Process
Various Link Anchor Text:- We will provide you these directory listing with various link anchor text related to your web site. Using only one anchor text is considered as being unnatural linkage manipulation. We develop keyword-rich titles and page descriptions for each of your listing.

Quick Listing:- Our submission experts manually do submission in the most relevant categories that apply to submitted content
. We know exactly what the editors are looking for and how to get your site listed quickly.

Relevant Directory :- There are thousands of directories out there but they all don't qualify for our directory submission program. We identify good quality relevant directories for you in which your site will be listed and these will have redeeming value for your website.
In addition to link popularity benefits, some of the other benefits of directory listings are :-
·    It's a fast and affordable way to get one-way links
·    You attract buyers in your industry
·    They generate traffic for your website
·    Good place to find promotional partners
Please contact us at sales@itoutsourceonline.com for all directory submission packages details and pricing along with your requirements.

Having the right content and text on your website is essential in today's highly competitive world.
There are so many websites on the World Wide Web, so many subjects and so many businesses for every single subject that it is getting harder and harder to attract people to yours.
So unless your website contains a Google Whack (and if that means nothing to you can we suggest you check out Dave Gorman’s book of the same name) then sad as it may seem, your site isn’t unique.

As a test of that theory try typing in two random words. Anything you like – the sillier and more unconnected the better. Try ‘kleptomaniacal zebras’, for example. When we Googled that we returned 80 results. 80! All loosely connected to thieving, stripy members of the horse family. Since your site is unlikely to relate to zebras of any description let’s try something a little more likely to feature on a website. Try searching for any product on the Web. Let’s try, for example, ‘black shoes’. When we checked there were 6,790,000 sites listed with that phrase.
If shoes are your business and you’re expecting to be found simply on the basis of having an expensive, professional website, then forget it. So are 6,789,999 others. That’s not a needle in a haystack – that’s a grain of sand on a beach.

There is no point in having an all singing all dancing website, with all the right colours and moving bits, if no one ever finds it on the internet. And let's say that some people do find your website – if the only text they find there is so dull that they fall asleep - just after logging off your website, then you’ve lost the potential customers who do, by some miracle, find your site.

This is where Professional Copywriting and SEO comes in. Working hand in hand these 2 industries will now produce amazing results for your website.

The SEO brings in the visitors and customers that are looking for your products and services, and then the new professionally written content on your website keeps them there and turns them from people about to leave into potential customers.

Studies have shown that customers will buy from a website that is fresh and unique, enjoyably readable and relevant to what they are after. The same studies have shown that these customers will not only return to buy again in the future (as long as you give them the right customer service now you have them there), but are more likely to recommend your website to their friends and colleagues.

Even Google is telling people to provide fresh unique text that changes on a regular basis.

Boring website + boring text = 0 customers. That has to be the easiest calculation you have ever done.

So now you know what to do, how do you go about it.

Search Engine Optimisation and Copywriting does not have to be expensive, however there are a lot of bad websites, with bad copy, out there. Make sure you use SEO and copywriting experts who know their onions. Go for the cheaper alternative and you’ll find your lovingly crafted website being optimised by a bunch of guys who’ve only ever had a passing acquaintance with English and haven’t got the first clue what you’re selling, who you are, and what your target audience is.

After all, it has to be worth investing in, to bring visitors and customers to your website instead of your competitors - doesn't it? Either that or do nothing, and watch your website and business fold in front of your very eyes.

Search Engine Optimisation & Copywriting : Turn your website into the best member of staff you ever had.