Search Engine Optimization Tutorial

Link building is the technique of making links in websites to lead them to your website. Link building to a website is a simple and effective tool for promoting a website. A user friendly site certainly has brighter chances of scoring a higher place in the search engine results as they align a site according to the page ranking. The links comprises of keywords of the website.

It is quite cost effective especially when you factor in the return on investment has to deliver. You can avail this service from any professional SEO company that is up to date with the latest trends and developments in the field of search engine optimization and knows fully well how to make use of this particular strategy.

However these websites or blog posts will be contextually related to the particular industry in which you operate. In order to execute the strategy it is required to write informative and relative content on your keyword topics. Following this you have to get your write ups posted on high authority websites and blogs.

One of the key elements of link building is the anchor text. This is the text which is hyperlinked and leads other people to come to your website from various sources. This anchor text actually plays a vital role in your website's rankings. This is because the anchor text is usually your most important keyword phrases. Optimizing the use of anchor text can reap you great results with search engines.

Search engines calculate keyword relevancy based on the percentage of related content found at either end of the link. If content is not related, it will not be considered important and you will lose page rank

or be totally ignored by Google's army of spiders.

SEO is an on-going task and there's so much to it that many people get hung up on the preparation without actually doing anything towards the promotion of their site. I've always believed that doing something is way more beneficial that doing nothing but it can still be difficult to work out what to do first, so here are some ideas.

You get the link value transferred from the page where you have your link, not from the homepage of the site where you are getting link form. If an inner page profile is not linked from the main index page or from any other category pages of the site, then technically that inner page is not linked to the site at all.

Although the posts are placed on blogs which already exists with high PR, it is possible that a website owner creates his own blog. Furthermore, he can even develop a network of blogs, where posts can be placed and provide high quality one-way links. So contextual link building is a positive way to produce links that are of high quality and of authority, which will affect your search engine ranking results.

Another benefit of developing content for other sites in order to build links for yours is related to search engine ranking. Most search engines, especially the highly popular ones rely on relevant inbound links to assess your rank for a particular keyword search. Let's assume you have a website about blogging.